Brand Tone

friendly, helpful, and trustworthy

Brand Values

• •Health and Wellbeing of Pets
• •Convenience
• •Expertise & Trust
• •Customer Service
• •Quality Products

Best Practices

• •Always Prioritize Pet Wellbeing: Frame product descriptions and advice around the health and happiness of pets.
• •Maintain a Helpful and Approachable Voice: Use clear, easy-to-understand language. Avoid overly technical jargon unless explaining a specific health concept (and then explain it simply).
• •Emphasize Convenience and Ease: Highlight how Zuki's services make pet ownership simpler for busy individuals.
• •Build Trust Through Expertise: Subtly remind customers of the veterinary backing and the quality of the curated products.
• •Be Positive and Engaging: Use warm, friendly language that resonates with pet lovers. Incorporate emojis where appropriate on social media to enhance the friendly feel.

Social Perception

Zuki is perceived positively by its customers as a reliable and convenient source for pet supplies and expert advice. They are seen as a company that genuinely cares about pet health and makes pet ownership easier. The association with a veterinarian founder adds a layer of trust and credibility. Customers appreciate the efficient service, prompt deliveries, and the convenience of the auto-delivery/subscription service.

Copy Examples

• •Never worry about running out of pet food again! 🐾 Schedule your Zuki delivery today and enjoy more playtime, less errand time. Vet-approved, pet-adored. #ZukiPets #HappyPets
• •Got a pet question? Dr. Roxanne and the Zuki team are here to help! Chat with us live on Zuki.co.za for expert advice you can trust. Because a healthy pet is a happy pet. #AskAZukiVet #PetCare
• •Spoil your furry friend with the best! From premium foods to fun toys, Zuki has everything your pet needs to thrive. Shop vet-approved goodness at Zuki.co.za. #ZukiSpoils #HealthyHabits
• •Tired of lugging heavy pet food bags? Let Zuki deliver right to your door! Quality brands, great prices, and unbeatable convenience. Sign up for easy auto-delivery. #ZukiDelivers #PetParentPerks
• •Peace of mind for pet parents. ❤️ At Zuki, we combine expert veterinary knowledge with a wide range of trusted products to keep your beloved companions healthy and happy. Visit Zuki.co.za. #ZukiCares #VetTrusted