Brand Tone

Educational and Informative, Passionate and Sincere, Holistic and Natural, Trustworthy and Approachable.

Brand Values

• •Purity and Authenticity
• •Holistic Health and Wellness
• •Education and Empowerment
• •Quality and Efficacy
• •Customer-Centricity

Best Practices

• •Use an Earthy and Natural Vocabulary: Consistently use words like "authentic," "pure," "unrefined," "holistic," "harvested," and "natural" to reinforce brand values. Avoid overly scientific or corporate jargon.
• •Educate, Don't Just Sell: Frame your content as valuable information. Use your platform to teach customers about the benefits of a natural lifestyle, positioning your products as tools to achieve it.
• •Tell Authentic Stories: Share the brand's origin story, customer testimonials, and the traditional history behind your products (like the Celtic harvesting method). Storytelling builds trust and emotional connection.
• •Maintain a Warm and Personal Voice: In all communications, from ad copy to customer service responses, write as if you are a knowledgeable and passionate friend. Be approachable and empathetic.
• •Ensure Visual and Textual Consistency: Your images, color palette, and copy should all reflect the same natural, pure, and calming aesthetic across your website, social media, and marketing materials.

Social Perception

Perceived as a specialized, trusted niche provider. Customers view the brand as a reliable source for authentic, high-quality Celtic sea salt and salt therapy equipment. It attracts a health-conscious audience seeking natural and alternative wellness solutions and is seen as an authority in its niche.

Copy Examples

• •Discover the soul of the sea. Our Celtic sea salt is hand-harvested, unrefined, and untouched by chemicals—just as nature intended. Taste the difference that purity makes. Rich in minerals, soft in flavor.
• •Breathe easier, naturally. Halotherapy can help soothe airways and rejuvenate your skin by harnessing the purifying power of salt. Learn how 20 minutes a day can transform your well-being. #SaltTherapy #NaturalHealing #Breathe
• •Not all salt is created equal. While table salt is stripped of its minerals, Celtic sea salt retains a rich spectrum of essential trace elements from the clay beds where it's harvested. In this post, we explore the incredible journey of our salt, from the coast of Brittany to your kitchen.
• •Wash away the day's stress and purify your energy. A warm bath with our mineral-rich Celtic sea salt isn't just a luxury—it's a ritual for a balanced body and mind. #SelfCare #HolisticHealth #Zuiverzout
• •Curious about the benefits of real salt? Experience a product free from additives and full of life-enhancing minerals. Start your journey to natural wellness with our starter kit and feel the authentic power of the ocean.