Brand Tone

Sentimental & Heartfelt, Personal & Connecting, Celebratory & Joyful, Simple & Accessible

Brand Values

• •Cherishing Memories
• •Personalization & Uniqueness
• •Thoughtful Gifting
• •Quality & Durability
• •Emotional Connection

Best Practices

• •Focus on "You" and "Your Story": Always frame the narrative around the customer's experiences, memories, and emotions. Use personal language.
• •Use Emotionally Resonant Words: Incorporate words like "cherish," "celebrate," "unforgettable," "special," "love," "journey," "magic," and "forever" to evoke the desired sentimental feel.
• •Highlight the "Why" Behind the Product: It's not just a map or a magnet; it's a reminder of a first date, a beloved pet, or a family home. Emphasize the meaning and the memory.
• •Maintain a Warm and Approachable Voice: Even when discussing product features, keep the language friendly, empathetic, and easy to understand, as if speaking to a friend about a meaningful gift idea.
• •Ensure Visuals and Text Align: The sentimental and personal tone of the copy should be consistently reflected in the imagery used across the website and social media – often showcasing happy moments, connections, and the products in a warm, inviting context.

Social Perception

Positive for Sentimental Value, Appreciation for Uniqueness, Dependent on Quality and Service, Engaged Community Potential

Copy Examples

• •Your Stories, Beautifully Printed. Create unique gifts that keep your cherished moments alive, forever.
• •The night you met, the day they said 'yes,' the moment your world changed. Capture that exact sky, forever. Personalize your star map and relive the magic, every day.
• •Another year of love, laughter, and unforgettable memories. ✨ Celebrate your journey together with a personalized gift that tells your unique story. What moment will you print forever? #AnniversaryGift #LoveStory #ForeverPrinted
• •New Ways to Hold Your Memories Close ❤️ Introducing our latest personalized keepsakes!
• •At Forever Printed, we believe every moment has a story worth telling and cherishing. That's why we're passionate about helping you transform your most precious memories into beautifully crafted, personalized prints that last a lifetime. Because some moments are meant to be kept forever.