Brand Tone

Warm and Empathetic, Inspiring and Empowering, Conscious and Principled, Authentic and Relatable, Optimistic and Hopeful, Playful and Loving

Brand Values

• •Family & Togetherness
• •Diversity & Inclusion
• •Empowerment & Self-Esteem
• •Empathy & Emotional Intelligence
• •Progressiveness & Future-Orientation
• •Quality & Beauty
• •Courage & Hope
• •Sustainability

Best Practices

• •Speak from the Heart, Parent to Parent: Use warm, relatable language that acknowledges the joys and challenges of raising children. Share an authentic voice, just like the founders do.
• •Lead with Values: Ensure copy consistently reflects core values like diversity, empowerment, empathy, and future-mindedness. Let these principles shine through the messaging.
• •Use Empowering and Positive Language: Focus on what children *can* be and do. Use words like "strong," "courageous," "kind," "inspire," "discover," "grow," and "imagine." Frame challenges with an underlying tone of optimism and resilience.
• •Highlight the "Why": Connect the books to the larger mission of creating "a better world" and helping children navigate it with confidence and compassion. Explain how the stories contribute to this.
• •Be Inclusive in Imagery and Storytelling: When describing books or creating general content, ensure the language (and any accompanying visuals, if applicable) reflects the diversity the brand champions. Avoid stereotypes and use inclusive terms.

Social Perception

Highly Positive among Target Audience, Award-Winning and Respected, Polarizing for Some, Authentic and Relatable

Copy Examples

• •More than just sweet stories. Zuckersüß Verlag brings you children's books that open hearts and minds. Discover worlds full of courage, diversity, and the sweet belief that together, we can make tomorrow brighter. For reading moments that matter. #ZuckersüßVerlag #BooksForABetterWorld
• •Every family is a universe of love. Our new book, '[Book Title],' celebrates all the wonderful ways families come together. Because at Zuckersüß Verlag, we believe every child deserves to see their story reflected. Share the love, share the story. #ZuckersüßKids #DiverseBooks #FamilyLove
• •New adventures, big feelings! Starting school is a huge step. Our books are here to whisper, 'You've got this!' Find stories at Zuckersüß Verlag that build confidence, encourage kindness, and remind your little one how incredibly capable they are. #SchoolStart #BraveKids #EmotionalSupport #ZuckersüßVerlag
• •Understanding our big feelings (and those of others!) is a superpower. Zuckersüß Verlag offers gentle guides to help little hearts navigate emotions like empathy, joy, and even 'bad days.' Because feeling it all is part of growing strong and kind. #KidsEmotions #EmpathyMatters #ZuckersüßReads
• •Join the Zuckersüß family! Sign up for our newsletter and get a sprinkle of sweetness in your inbox: news about heartfelt books, insights from our founders Anna & Lukas, and a shared journey in raising thoughtful, confident children for a better future. Let's make the world a little more 'zuckersüß,' together. #ParentingJourney #ConsciousKids #ZuckersüßCommunity