Brand Tone

Elegant, Aspirational, and Culturally Proud.

Brand Values

• •Quality Craftsmanship
• •Inclusivity
• •Cultural Fusion
• •Customer-Centricity
• •Accessibility

Best Practices

• •Use Evocative Language: Consistently use descriptive and aspirational words. Instead of "nice dress," opt for phrases like "exquisite silhouette," "delicate embroidery," or "luxurious fabric" to maintain the elegant tone.
• •Emphasize the 'Why': Always connect the product back to a feeling or an occasion. It's not just a piece of clothing; it's a part of a celebration, a memory, or an expression of personal style and heritage.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the high-quality, elegant visuals. A stunning photo paired with overly casual slang would create a disconnect.
• •Speak Directly to the Audience's Needs: Continue to highlight key value propositions like inclusive sizing and the convenience of a UK-based brand in your copy. This shows you understand and cater to your specific customer base.
• •Balance Aspiration with Accessibility: While the tone is aspirational, ensure the brand doesn't feel unapproachable. Announce sales, highlight different product tiers (casual vs. formal), and engage warmly with comments to foster a sense of community.

Social Perception

The public perceives ZubiyaBoutique as a reputable and high-end provider of modern Pakistani and Indian fashion. It is seen as a go-to source for special occasion wear, particularly for weddings and religious festivals like Eid. The association with fashion influencers enhances its credibility and positions it as a trendy and desirable brand within its niche. The overall perception is that of a reliable UK-based company that delivers beautiful, high-quality products.

Copy Examples

• •Elegance is an attitude, and 'Amara' is its expression. Discover the art of intricate embroidery and the whisper of luxurious chiffon in our latest formal creation. Designed for the moments you'll always remember. Tap to shop the collection.
• •Celebrate in Splendour. The ZubiyaBoutique Eid Collection has arrived. Timeless traditions woven into modern silhouettes, ready to make your moment shine. Explore the collection.
• •The perfect bridesmaid dress does exist. At ZubiyaBoutique, we blend heritage and style to create unforgettable looks for your most cherished celebrations. Beautifully crafted, inclusively sized. Find their 'yes' dress with us.
• •Getting ready for dawat and feeling like royalty in this piece from @ZubiyaBoutique! ✨ The detailing is just everything. #GRWM #PakistaniFashion #EidOutfits #DesiStyle
• •Wedding guest inspiration for the modern woman. This stunning emerald green gharara suit combines traditional craftsmanship with a contemporary cut. Save for your next special event. | ZubiyaBoutique Formal Wear | Pakistani Wedding Outfits