Brand Tone

Joyful, Whimsical, and Trustworthy, with an emphasis on quality and care.

Brand Values

• •Joy and Happiness
• •Craftsmanship and Quality
• •Innocence and Childhood
• •Customer-Centricity
• •Health-Consciousness

Best Practices

• •Always Lead with Joy
• •Balance "Fun" with "Quality"
• •Use Sensory and Evocative Language
• •Speak Directly to Occasions
• •Maintain a Consistent Vocabulary

Social Perception

Zubi International is perceived as a premium, artisanal candy maker, celebratory and gift-oriented, and a fun and cheerful brand for children.

Copy Examples

• •Taste the magic in every swirl! ✨ Our lollipops aren't just candy; they're handcrafted moments of pure joy, made with love and a boost of Vitamin C. Perfect for brightening up any day. #ZubiCandy #HandcraftedHappiness #TheFunCandy
• •Make your next celebration unforgettable. From custom colors to unique flavors, create the perfect sweet treats that your guests will talk about long after the party's over. Explore our party packs today!
• •Sweetness you can feel good about. At Zubi, we handcraft every candy with premium, gluten-free ingredients and fortify them with Vitamin C. It’s the fun, delicious treat that brings a smile to everyone's face. Shop now!
• •Elevate your corporate gifting with a touch of sweetness. Our handcrafted candy rocks can be customized with your brand's colors and logo. A delightful, memorable way to show appreciation and share your message. Contact us for bespoke orders.
• •What's your dream lollipop flavor? 🍓 Strawberry Kiss or 🥭 Mango Tango? Vote now and maybe you'll see it in our next creation! #ZubiFlavors #CandyCreators