Brand Tone

Professional, Expert, Luxurious, Premium, Caring, Nurturing, Solution-Oriented, Efficacious

Brand Values

• •Quality and Efficacy
• •Innovation and Science
• •Natural Ingredients and Heritage
• •Customer Focus
• •Ethical Practices

Best Practices

• •Emphasize Scientific Efficacy and Innovation: Consistently use language that highlights research, advanced formulations (e.g., 'hyaluronic acid complex,' 'innovative silicones'), and proven results.
• •Incorporate Luxurious and Sensory Language: Use evocative words that appeal to the senses and convey a premium experience (e.g., 'opulent,' 'radiant,' 'silken,' 'aromatic,' 'crowning glory').
• •Use clear, confident language that educates the consumer about the benefits and science behind the products.
• •Highlight the nurturing and repairing aspects.
• •Reference Natural Heritage with Sophistication: When mentioning natural ingredients like Dead Sea Minerals or plant extracts, always link them to the scientific expertise and advanced technology that elevates them into high-performance cosmetic solutions.

Social Perception

Positive for Product Performance, Seen as a Premium/Professional Brand, Trusted for Specific Needs, Price as a Consideration

Copy Examples

• •Trust the professional's choice for luminous, healthy blonde. #MonPlatin #DeadSeaMagic #NaturalSkincare
• •Mon Platin products are mentioned in various online beauty stores and blogs, often highlighting their key ingredients like black caviar and Dead Sea minerals.
• •Customer reviews on platforms like Amazon and product pages generally praise the quality and effectiveness of the products, particularly hair masks and treatments.
• •Dramatically effective therapeutic and moisturizing hair mask.
• •Combination of luxury & technology.