Tono de Marca

aspirational, sophisticated, and serene

Valores de Marca

• •Modern Elegance
• •Quality & Craftsmanship
• •Curated Living
• •Inspiration

Mejores Prácticas

• •Use Refined, Evocative Language: Opt for words like "curated," "serene," "sophisticated," "minimalist," and "elegant" instead of "cheap," "cute," or "on-sale." The language should sell a lifestyle, not just a product.
• •Focus on the "Why," Not Just the "What": Instead of saying "This is a white plate," say "A canvas for your culinary creations." Connect the product's features to the emotional benefit or experience it provides the customer.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the clean, high-quality, and minimalist aesthetic of the brand's photography and website design.
• •Speak to the Aspiration: Write for the customer who aspires to have a more beautiful and organized home. Use an inspirational tone that empowers them to create their ideal living space.
• •Be Direct and Uncluttered: In line with the minimalist aesthetic, keep copy clean and to the point. Avoid long, rambling sentences and unnecessary jargon. Let the quality of the product and the power of the visuals do most of the talking.

Percepción Social

a source for aesthetically pleasing and high-quality home goods. Customers are drawn to the unique and elegant designs that are not typically found in mass-market stores. The brand is seen as a go-to for individuals looking to create a modern, "Pinterest-worthy" home.

Ejemplos de Copy

• •Elegance is served. Transform your meals into moments of art with our handcrafted ceramic dinnerware. Where minimalist design meets timeless quality. #ZSYImperial #DiningInStyle
• •Your Home, Curated. Discover the art of intentional living. ZSY Imperial offers a thoughtfully selected collection of home decor and kitchenware designed to bring serenity and sophistication to your space. Shop the collection.
• •An Invitation to a More Beautiful Everyday. Dear [Customer Name], Your home is your sanctuary. Explore our new arrivals and find the perfect pieces to elevate your daily rituals...
• •Begin your day with a touch of tranquility. Our minimalist ceramic mugs are designed for a perfect hold, turning your morning coffee or evening tea into a serene ritual. Crafted for beauty and durability, they are an essential piece for the modern home.
• •The Art of Home. The Joy of Savings. Enjoy up to 30% off on select pieces and elevate your space with ZSY Imperial.