Brand Tone

Artistic & Expressive, Confident & Bold, Elegant & Timeless, Joyful & Passionate, Approachable & Inclusive

Brand Values

• •Handmade Craftsmanship
• •Originality & Unique Design
• •Quality Materials
• •Self-Expression & Individuality
• •Empowerment & Confidence
• •Accessibility of Luxury/Art
• •Ethical Production & Social Responsibility

Best Practices

• •Embrace Vibrant & Evocative Language: Use words that reflect the colorful, artistic, and joyful nature of the brand. Think: "vibrant," "bold," "radiant," "handcrafted," "unique," "expressive," "statement," "artistry," "joyful," "confident."
• •Focus on Self-Expression and Individuality: Frame the jewelry as a tool for personal expression and celebrating one's unique style. Highlight how it helps the wearer stand out and feel confident.
• •Highlight the Handmade & Artistic Quality: Consistently mention the craftsmanship, the handmade nature of each piece, and the artistic inspiration behind the designs. This reinforces the value and uniqueness.
• •Channel Confidence and Empowerment: Write copy that makes the reader feel empowered, bold, and fabulous when imagining themselves wearing the jewelry, echoing the sentiments expressed about the Prue by Zsiska collection.
• •Maintain a Tone of Passion and Authenticity: Let the brand's passion for design, color, and quality shine through. If referencing collaborations or inspirations (like Prue Leith or nature/art), do so in a way that feels genuine and aligned with the core brand values.

Social Perception

Highly Positive Customer Feedback, Associated with Prue Leith, Seen as Statement Pieces, Appreciation for Craftsmanship, Good Customer Service & Delivery, Targeting a Specific Demographic (mature women 55+)

Copy Examples

• •Headline: Unleash Your Inner Artist. Adorn Yourself in Zsiska. Body: More than just jewelry, each Zsiska piece is a handcrafted burst of color and confidence. Express your unique story. Wearable art that makes every day a masterpiece. Call to Action: Discover Your Statement Piece
• •Headline: Dare to Be You. In Bold Color. Body: Life’s too short for boring jewelry. Our vibrant, handmade resin designs are crafted for women who aren’t afraid to stand out and shine. Find the piece that speaks to your soul. Call to Action: Shop the Collection & Be Unforgettable
• •Headline: As Seen on Prue Leith: Jewelry That’s Fearless, Fun, and Fabulously You! Body: Embrace the joy of color and confident style with the Prue by Zsiska collection. Handcrafted to make you feel incredible, every single day. Why blend in when you were born to stand out? Call to Action: Explore Prue by Zsiska Now
• •Headline: Handcrafted Happiness. Wear Your Joy. Body: Each Zsiska design is a testament to passion, artistry, and the beauty of self-expression. Lightweight, vibrant, and utterly unique – discover jewelry that feels as good as it looks. Call to Action: Find Your Perfect Piece
• •Headline: Timeless Elegance, Modern Sparkle. Body: Zsiska blends European design finesse with Thai craftsmanship to create jewelry that’s both sophisticated and spirited. Elevate your look with pieces that tell a story of quality and creativity. Call to Action: Shop New Arrivals