Brand Tone

Artistic & Creative, Elegant & Sophisticated, Confident & Empowering, Passionate & Joyful, Approachable & Friendly

Brand Values

• •Craftsmanship & Quality
• •Originality & Uniqueness
• •Artistic Expression & Creativity
• •Timeless Elegance
• •Empowering Women
• •Accessibility of Luxury

Best Practices

• •Emphasize \"Handmade\" and \"Artistry\"
• •Use Vivid and Evocative Language for Colors and Design
• •Speak to the Confident, Expressive Woman
• •Highlight Quality and Uniqueness
• •Maintain a Tone of Passion and Joy

Social Perception

Positive Customer Reviews, Association with Prue Leith, Perceived as High Quality & Artistic, Appreciation for Lightweight Comfort, Ethical Considerations

Copy Examples

• •ZSISKA: Where Art Meets Adornment. Each ZSISKA piece is a testament to meticulous craftsmanship and a celebration of vibrant self-expression. Discover handcrafted resin jewelry that tells your unique story.
• •Dare to Dazzle. Embrace Your Inner ZSISKA Woman. Confident, elegant, and undeniably unique. Our latest collection is designed for women who aren't afraid to stand out and shine. Explore bold colors and timeless designs.
• •The Art of Handmade. The Joy of ZSISKA. From our artisans' hands to yours, experience the passion poured into every ZSISKA creation. Lightweight resin, vibrant hues, and designs that spark conversation. Find your masterpiece today.
• •Inspired by Life. Crafted for You. The Prue by ZSISKA Collection. Discover the exuberant collaboration with Prue Leith. Jewelry that’s as bold, joyful, and full of character as the women who wear it.
• •Elevate the Everyday. Define Your Signature Style with ZSISKA. More than just jewelry, ZSISKA is an extension of your unique personality. Explore our curated collections and find the perfect handcrafted piece to complete your look.