Brand Tone

Artistic & Expressive, Confident & Bold, Elegant & Timeless, Passionate & Joyful, Appreciative & Inclusive

Brand Values

• •Originality & Creativity
• •Quality & Craftsmanship
• •Empowerment & Confidence
• •Artistic Passion
• •Heritage & Ethical Production

Best Practices

• •Emphasize "Handmade Artistry": Consistently use terms like "handcrafted," "artisan-made," "unique design," and "artistic expression" to reinforce the quality and creativity behind each piece.
• •Speak to the "Confident Woman": Address the target audience directly, using empowering language that appeals to her desire for individuality and self-expression (e.g., "express your unique style," "dare to be bold," "for the woman who stands out").
• •Use Vibrant & Evocative Language for Color: Describe colors and designs with rich, sensory words (e.g., "kaleidoscope of color," "vibrant hues," "jewel-tones," "symphony of color") to reflect the visual nature of the products.
• •Tell the Story (Subtly or Directly): Weave in elements of the brand's heritage – Dutch design, Thai craftsmanship, Siska Schippers' passion, the dedicated team – to add depth and authenticity.
• •Maintain an Uplifting and Passionate Voice: Ensure the overall tone is enthusiastic, joyful, and appreciative of art, beauty, and the confidence the jewelry inspires. Avoid overly technical or generic descriptions.

Social Perception

Unique and Recognizable, High Quality & Artistic, Statement Jewelry, Associated with Vibrant Personalities, Appreciation for the Handmade Story, Generally Positive with Some Service Concerns

Copy Examples

• •Headline: Dare to Dazzle. Discover ZSISKA. Body: Unleash your inner artist with ZSISKA’s handcrafted resin jewelry. Each piece, a vibrant symphony of color and unique design, is made for the woman who isn’t afraid to express her truest self. Find your statement.
• •Headline: More Than Jewelry. It’s Wearable Art. Body: Born from a passion for creativity and a dedication to craftsmanship, ZSISKA jewelry blends timeless elegance with bold, modern expression. Handmade with love in Thailand, each design tells a story. What will yours say?
• •Headline: The Art of Standing Out. Body: Why blend in when you were born to shine? ZSISKA offers a kaleidoscope of color and unique forms, designed for the confident woman. Lightweight, handcrafted, and utterly unforgettable. Elevate your everyday.
• •Headline: Handcrafted Happiness. Vibrant Designs. Body: Experience the joy of ZSISKA. Our unique resin jewelry, inspired by art, nature, and global cultures, is meticulously handmade to bring a touch of passion and color to your world. Express your individuality.
• •Headline: ZSISKA x Prue: A Celebration of Bold Style. Body: Discover the stunning collaboration where Prue Leith’s love for vibrant, statement jewelry meets ZSISKA’s unique artistry. Handcrafted pieces for the confident, elegant woman who lights up any room. Be noticed.