Brand Tone

elegant, nostalgic, and personal

Brand Values

• •Appreciation for History and Vintage Beauty
• •Glamour and Luxury
• •Quality and Uniqueness
• •Customer Satisfaction

Best Practices

• •Embrace "The Dahling": Continue using endearing terms like "Dahling" in communications. It's a simple but effective way to maintain the brand's unique, personal, and glamorous voice.
• •Tell the Story: For each product, go beyond the basic description. Weave a narrative around it, suggesting the lifestyle or era it represents. This reinforces the value of history and nostalgia.
• •Incorporate the Zsa Zsa Persona: When appropriate, sprinkle in references to Zsa Zsa Gabor's glamorous lifestyle and attitude. This could be in the form of quotes (real or imagined) or by framing products in a way she would have appreciated.
• •Maintain Visual Consistency: Ensure that all visual content, from product photography to social media graphics, reflects the "Old Hollywood" elegance. This includes using consistent filters, fonts, and color palettes that evoke a vintage feel.
• •Personal and Appreciative Communication: Continue the practice of responding to customer inquiries and reviews in a warm, personal, and appreciative manner. This reinforces the boutique-like, high-touch customer experience that customers currently value.

Social Perception

overwhelmingly positive. Customers praise the quality of the products, the accuracy of the descriptions, fast shipping, and excellent customer service. The brand is seen as reliable and the owner as responsive and friendly. The use of emojis and personal touches in communication contributes to a warm and approachable image.

Copy Examples

• •Dahling, true glamour is timeless. Adorn yourself with a piece of history. This exquisite vintage necklace isn't just an accessory; it's a story waiting to be told. Discover your own 'Old Hollywood' moment. #VintageJewelry #ZsaZsaDahling #TimelessElegance
• •Welcome, Dahlings! Step into a world of curated elegance and antique treasures. Inspired by the one and only Zsa Zsa Gabor, our collection is for those who believe life is too short for anything but the fabulous.
• •Experience the luxury of a bygone era with this stunning porcelain tea set. Each delicate detail whispers of elegant afternoons and sophisticated soirées. A perfect treasure to make your home even more wonderful, just as Zsa Zsa would have insisted. #VintagePorcelain #HollywoodRegency #ZsaZsa
• •A special something for you, Dahling. Our latest collection of hand-picked vintage finds has just arrived. From sparkling jewels to ornate decor, these pieces are brimming with the charm and glamour of yesteryear. Don't you deserve a little luxury?
• •zsazsadahling.com is more than just a store; it's a tribute to the iconic Zsa Zsa Gabor and her love for all things beautiful and luxurious. We believe that every home deserves a touch of vintage glamour, a piece of history that brings joy and tells a story. We hope you find your perfect 'dahling' in our collection.