Brand Tone

Passionate & Proud, Quality-Conscious, Artisanal & Craft-Oriented

Brand Values

• •Excellence & Quality
• •Local Pride
• •Craftsmanship
• •Passion for Coffee
• •Tradition

Best Practices

• •Highlight the award-winning status of the 'Black Bean' espresso blend.
• •Emphasize the use of high-quality Arabica and Robusta beans in your coffee.
• •Describe the specific flavor profiles of your blends, such as fruity and balanced with fine acidity.
• •Showcase your dedication to the craft of coffee roasting through the mention of the 'Deutsche Röstergilde'.
• •Reinforce your commitment to excellence and quality by referencing the gold medal from the German Roasters Guild.

Social Perception

A provider of premium, award-winning coffee known for authentic German quality.

Copy Examples

• •Experience the gold medal-winning taste of our 'Black Bean' espresso blend, crafted with the finest Central American Arabica and Indian Robusta beans.
• •We are proud to be recognized by the German Roasters Guild for our dedication to quality and the art of coffee roasting.
• •Savor the fruity, balanced flavor and fine acidity of our 'Black Bean' espresso, a testament to our commitment to excellence.
• •From Quedlinburg, Germany, we bring you award-winning espresso blends and single-origin coffees, roasted to perfection with passion and precision.
• •Discover the difference that high-quality Arabica and Robusta beans make in every cup of 'Black Bean' coffee.