Brand Tone

Youthful & Trendy, Creative & Expressive, Playful & Humorous, Practical & Reassuring, Confident

Brand Values

• •Self-Expression & Individuality
• •Creativity
• •Practicality & Functionality
• •Quality
• •Accessibility

Best Practices

• •Know Your Audience: Understand their slang, humor, and what resonates with them (primarily a younger, trend-aware demographic).
• •Stay True to Your Core Values: Ensure copy consistently reflects individuality, creativity, and practicality. For example, even humorous copy should subtly reinforce the idea of self-expression.
• •Be Visually Consistent: Match the playful and creative tone of the copy with equally vibrant and engaging visuals on social media and the website.
• •Use a Conversational & Approachable Language: Avoid overly formal or technical jargon. Keep it light, friendly, and easy to understand, like talking to a friend.
• •Embrace Trends (Authentically): Incorporate relevant memes, challenges, or trending audio on platforms like TikTok, but ensure it aligns with the brand's personality and doesn't feel forced.

Social Perception

The brand is perceived as fun, current, and relatable by its audience on TikTok. The emphasis on customization likely appeals to individuals looking to personalize their belongings and make a statement.

Copy Examples

• •Ditch the boring plastic. Level up your wallet game with SticknShine. 🔥 Your card, your vibe. #CreditCardGlowUp
• •Why blend in when your card can stand out? Unleash your inner artist with SticknShine. Design your own or pick a fave – make every tap a statement. 🎨✨
• •That moment when your card is funnier than your last text. 😂 Slap a SticknShine on it. Warning: may cause checkout envy. 😉 #FunnyCard #StickIt
• •Style that sticks, protection that matters. SticknShine keeps your card looking fresh AND works perfectly with ATMs and readers. Easy on, easy off, zero stress. ✅
• •Don't just pay. Slay. SticknShine: Because your money deserves to look as good as you do. Wrap it. Swipe it. Own it. 👑 #CardGoals