Brand Tone

Professional, Innovative, Reliable, Customer-Centric, Passionate

Brand Values

• •Innovation
• •Quality
• •Animal Welfare
• •Customer Satisfaction & Partnership
• •Sustainability and Social Responsibility
• •Global Presence, Local Support ("Globally Close")
• •Enduring Accountability
• •Family Values & Heritage

Best Practices

• •Emphasize Quality and Reliability: Consistently reinforce the durability, quality certifications (like ISO), and long-term performance of Tecniplast products, building trust and justifying investment.
• •Use language that conveys expertise and helpfulness.
• •Showcase Commitment to Ethical Practices: Integrate messaging about animal welfare, sustainability, and social responsibility where relevant, reinforcing Tecniplast's commitment to ethical operations and its role as a responsible industry leader.
• •Highlight Innovation: Focus on the technological advancements and innovative solutions Tecniplast offers to advance biomedical research.
• •Focus on Customer Partnership: Maintain a tone that conveys partnership, support, and a commitment to helping clients achieve their research goals effectively and ethically.

Social Perception

Tecniplast is perceived as a global leader in designing, manufacturing, and distributing equipment for vivaria, known for its innovative solutions, high-quality products, and commitment to animal welfare and sustainability. It is viewed as a reliable partner in advancing biomedical research.

Copy Examples

• •Tecniplast: Advancing biomedical research through innovative solutions.
• •Explore our legacy at shop.tecniplastusa.com.
• •Connect with a Tecniplast specialist today via shop.tecniplastusa.com.
• •Tecniplast DVC®: Revolutionizing animal housing with digital technology.
• •Tecniplast is committed to animal welfare, sustainability, and customer satisfaction.