Brand Tone

Empathetic & Relatable, Problem/Solution Oriented, Reassuring & Trustworthy, Supportive & Caring, Informative & Educational, Positive & Hopeful

Brand Values

• •Effectiveness & Results
• •Quality & Safety
• •Customer Well-being
• •Accessibility & Ease of Use
• •Trust & Transparency
• •Relationships

Best Practices

• •Lead with Empathy: Always acknowledge the frustration and impact of snoring on individuals and their partners. Use language that shows understanding (e.g., "We know snoring can be disruptive," "Tired of sleepless nights?").
• •Focus on Benefits, Not Just Features: While mentioning "FDA-cleared" or "hinged design" is important, translate these into tangible benefits like "trusted solution," "sleep peacefully," "wake up refreshed," "reconnect with your partner."
• •Maintain a Hopeful & Positive Outlook: Frame ZQuiet as a solution that brings relief and positive change, empowering customers to improve their lives.
• •Build Trust Consistently: Regularly incorporate trust signals like "dentist-designed," "FDA-cleared," "money-back guarantee," "clinically tested results" (where applicable), and customer testimonials.
• •Use Clear, Simple, and Accessible Language: Avoid overly technical jargon. Explain how the product works in an easy-to-understand manner, reflecting the product's ease of use. The founders aimed for an "easy and affordable" solution.

Social Perception

Seen as a Legitimate Option, Effective for Many, But Not All, Appreciation for Non-Invasiveness, Concerns about Comfort and Fit, Impact on Relationships is a Key Motivator, Customer Service Responsiveness

Copy Examples

• •Headline: Tired of the Snore Wars? Reclaim Quiet Nights & Closer Mornings. Body: Snoring isn't just noise; it's a barrier to restful sleep and peaceful relationships. ZQuiet was born from a real couple's struggle, designed by dentists to gently open your airway. Experience the difference an FDA-cleared solution can make. Sleep better, together.
• •Headline: Your Partner (And Your Health) Will Thank You. Body: Don't let snoring steal another night of quality sleep. ZQuiet's innovative, comfortable mouthpiece is ready to use right out of the box. Join over a million people who've found a simple, effective way to quiet the night and wake up refreshed. Try it risk-free with our 60-Night Better Sleep Guarantee!
• •Headline: The Science of Sweet Dreams. The Simplicity of ZQuiet. Body: Created with dental expertise and FDA-cleared, ZQuiet offers a trusted approach to reducing snoring. Its unique hinged design allows for natural breathing and comfort. Learn why it works and how it can help you and your loved ones rediscover peaceful sleep.
• •Headline: More Than Just a Mouthpiece – It's a Relationship Saver. Body: We get it. Snoring strains more than just your vocal cords. Founded by a couple who faced the same nightly battle, ZQuiet is committed to helping you find restful nights and happier mornings. Ready for a change?
• •Headline: Wake Up to a Better Day, Every Day. Body: Imagine feeling truly rested, energetic, and reconnected. ZQuiet’s dentist-designed solution targets the root cause of snoring, so you (and your partner) can enjoy deep, uninterrupted sleep. Start your journey to quieter nights and brighter days tonight.