Brand Tone

Passionate & Artistic, Personal & Approachable, Quality-Focused & Detail-Oriented, Elegant (for Shopify/Etsy), Vibrant (for Instagram/Illustrations)

Brand Values

• •Originality & Uniqueness
• •Craftsmanship & Quality
• •Customer Satisfaction & Service
• •Passion for Art
• •Integrity & Hard Work

Best Practices

• •Emphasize Craftsmanship and Uniqueness: Consistently use terms like "handcrafted," "original," "unique," "bespoke," and "one-of-a-kind" to highlight the special nature of the art.
• •Reflect Passion and Artistry: Infuse copy with words that convey the artist's dedication and love for their work, such as "passion," "artistry," "meticulous," and "inspired."
• •Maintain a Personal yet Professional Voice: While the art is high-end, the connection with the artist (Serge Berezjak and his family) allows for a slightly warmer, more personal tone than a large, anonymous gallery. Address the customer directly and with appreciation.
• •Highlight Quality and Materials: Regularly mention the use of "high-quality materials," "eco-friendly options" (if applicable across all products), and the "attention to detail" in every piece to build trust and justify value.
• •Focus on the Transformative Power of Art: Speak to how the artwork can enhance a customer's space and life – "elevate your space," "tells your story," "heart of your home," "inspire and captivate," creating a sense of aspiration and emotional connection.

Social Perception

BerizArt is perceived as a provider of beautiful, high-quality, unique handmade art. The artist, Serge Berezjak, is seen as talented, communicative, and dedicated to customer satisfaction. There's a strong sense of trust and appreciation for the craftsmanship and service. Also, respected for illustrative work, genuinely artistic and creative.

Copy Examples

• •Headline: Elevate Your Space with Soulful, Handcrafted Art. Body: Discover original paintings by BerizArt, where passion meets meticulous craftsmanship. Each unique piece is designed to bring a touch of modern elegance and personal expression to your home.
• •Headline: Beyond the Canvas: Art That Tells Your Story. Body: At BerizArt, we believe art is a personal journey. That's why we offer bespoke, handmade paintings, created with high-quality, eco-friendly materials, tailored to reflect your unique vision and style.
• •Headline: The Art of Detail, The Heart of Your Home. Body: Experience the distinctive allure of BerizArt. Our textured, modern masterpieces are more than just decor; they are handcrafted statements of individuality, made with passion and an unwavering commitment to quality.
• •Headline: Curate Uniqueness: Original Art, Directly From the Artist. Body: Transform your interiors with BerizArt's exclusive collection of modern paintings. Each piece is a testament to dedicated artistry, designed to inspire and captivate for years to come.
• •Headline: Invest in Artistry. Adorn with BerizArt. Body: Choose BerizArt for handcrafted paintings that blend contemporary aesthetics with timeless techniques. Personalize your surroundings with art that speaks, created with passion and an eye for exquisite detail.