Brand Tone

Creative & Artistic, Calm & Mindful, Inspirational & Encouraging, Personal & Approachable

Brand Values

• •Artistry & Originality
• •Quality & Functionality
• •Passion & Joy
• •Community
• •Productivity & Self-improvement

Best Practices

• •Prioritize "Art" and "Creativity": Always use words that evoke artistry. "Hand-illustrated," "designed," "creative," "masterpiece," and "beautiful" should be staples in your vocabulary. This reinforces your unique selling proposition.
• •Speak to the "Why," Not Just the "What": Instead of just saying "This is a planner," frame it as "This is your tool for a more mindful week" or "This is your space for creative goal-setting." Focus on the feeling and the benefit aradicalacal_charactercalm, joy, and productivity.
• •Maintain a Calm and Encouraging Voice: Your copy should feel like a supportive friend. Use an approachable, warm tone. Avoid aggressive sales language. The goal is to inspire, not to pressure.
• •Show, Don't Just Tell, on Social Media: Let the product's beauty speak for itself. Your copy should complement the visuals. Use captions to ask questions and engage the community (e.g., "How are you using your journal this week?"), reinforcing the brand's community value.
• •Create a Brand Story Bank: Keep key phrases and the founder's story accessible for all marketing materials. Consistently mentioning the "two sisters," "love for bullet journaling," and "hand-illustrated" roots will strengthen brand recall and authenticity.

Social Perception

Zpieces is perceived as a premium, boutique stationery brand. Customers are drawn to the unique, hand-illustrated designs that stand out from mass-produced alternatives. The public sees the brand as authentic and passion-driven, given its origin story of two sisters turning their love for art into a business. Customers have a high appreciation for the quality and aesthetic of the products, often mentioning the beautiful details and high-grade paper in reviews. The brand is seen as a trusted source within the niche but growing community of "planner addicts," bullet journalers, and stationery lovers.

Copy Examples

• •Your future is a blank page. Make it a masterpiece. Our 2025 hand-illustrated planners are here to help you design a year filled with intention, creativity, and joy. What's the first goal you're writing down? #Zpieces #PlanWithArt #JournalingCommunity
• •Find Your Focus, Beautifully. Overwhelmed by to-do lists? Our unique planners turn organization into a calming, creative ritual. Hand-illustrated themes and premium paper make every entry a moment of joy. Shop the new collection and start planning with purpose.
• •More Than a Planner. It's Your Personal Art Gallery. Discover stationery designed to inspire.
• •A little calm for your inbox (and your week)... Hello [Name], we believe planning shouldn't be a chore. It should be a creative escape. See how our new Tomoe River notebooks can transform the way you organize your thoughts...
• •Unlock your creativity with our hand-illustrated sticker sets! From habit trackers to mood boards, add a touch of art to your daily plans. Perfect for bullet journaling, scrapbooking, and making every page uniquely yours. #PlannerAddict #BujoIdeas #Zpieces