Brand Tone

Informative, eco-conscious, and subtly innovative. Approachable and health-focused.

Brand Values

• •Sustainability & Environmental Responsibility
• •Health & Wellness
• •Quality & Taste
• •Innovation

Best Practices

• •Maintain a consistent emphasis on sustainability and eco-friendliness in all communications.
• •Highlight the health benefits of using organic and natural ingredients.
• •Focus on the superior taste and quality compared to store-bought alternatives.
• •Emphasize the innovative nature of mylk bases and their advantages.
• •Address potential concerns about taste, texture, and convenience proactively.

Social Perception

A brand that is seen as environmentally responsible, health-conscious, innovative, and committed to providing high-quality, delicious plant-based milk alternatives.

Copy Examples

• •"Make your own delicious, sustainable plant-based mylk at home with our innovative mylk bases. Reduce waste, reduce your carbon footprint, and enjoy fresh, organic ingredients."
• •"Our mylk bases are crafted with care, using only the finest organic nuts and grains. Experience the difference in taste and quality – no artificial additives, just pure goodness."
• •"Tired of watery, processed plant-based milks from the store? Our mylk bases give you a higher nut/grain percentage for a richer, creamier, and more flavorful mylk."
• •"Join the mylk revolution! Our eco-friendly packaging and sustainable practices ensure that you're not just nourishing your body, but also protecting the planet."
• •"Unlock the secret to fresh, homemade plant-based mylk in minutes. Our mylk bases are easy to use and deliver a superior taste experience every time."