Brand Tone

Friendly, approachable, informative, and patriotic, with a sales-driven edge.

Brand Values

• •Variety and Accessibility
• •Customer Convenience
• •Quality and Competitive Pricing
• •Engagement and Community
• •Responsiveness

Best Practices

• •Emphasize value consistently, whether it's competitive prices, quality, variety, or making shopping simpler.
• •Use emojis to create a friendly and approachable tone.
• •Incorporate questions to engage the audience and encourage interaction.
• •Include clear calls to action in product descriptions.
• •Maintain a balance between informative content and promotional messaging.

Social Perception

A diverse brand that appeals to a wide audience through informative content and a broad product selection, while building trust through transparency and customer support.

Copy Examples

• •Nu uita să lași un follow 😊 (Don't forget to leave a follow 😊)
• •Alege ce-ți place, noi le avem pe toate! (Choose what you like, we have them all!)
• •Misiunea noastră este să facem cumpărăturile mai simple, mai accesibile și mai plăcute. (Our mission is to make shopping simpler, more accessible, and more enjoyable.)
• •REDUCERE (SALE)
• •Discover the rich history of Romania with our exclusive video series! #Romania #History #Culture