Brand Tone

Informative & Direct, Positive & Encouraging, Modern & Trendy

Brand Values

• •Self-Improvement & Confidence
• •Quality & Effectiveness
• •Practicality & Discretion

Best Practices

• •Focus on the "After" & Benefits: Highlight the positive outcomes – not just healthier nails, but increased confidence, freedom from anxiety, etc.
• •Be Clear and Direct about the Product: While being empathetic and humorous, ensure the copy clearly explains what the product is and how it works, without jargon.
• •Use relatable scenarios for nail biters.
• •Showcase customer successes and promote a journey towards healthier nails and confidence.
• •Stay current with social media trends, particularly on TikTok and Instagram, to reach its target demographic.

Social Perception

Positive, Engaging (on social media)

Copy Examples

• •The Discreet, Effective Solution to Nail Your Nail Goals with Nail Jail.
• •Stop biting your nails!
• •"basically invisible" and not clunky.
• •Newfound confidence and satisfaction with their nail growth.
• •nailjail.shop@gmail.com