Brand Tone

passionate, personal, and educational

Brand Values

• •Artisanship and Authenticity
• •Natural and Ethical Choices
• •Passion and Personal Connection
• •Well-being
• •Storytelling

Best Practices

• •Always Tell a Story: Whether it's the brand's origin, the perfumer's inspiration, or the feeling a scent evokes, frame every product within a narrative. People connect with stories more than with simple features.
• •Lead with Passion, Follow with Expertise: Start with the emotional, evocative language that shows your love for the product. Then, provide the details—ingredients, origin, ethical credentials—that build trust and demonstrate your knowledge.
• •Keep the Founder's Voice Central: Continue using Luna's personal, approachable, and educational tone. Write as if she is speaking directly to a friend. This is the brand's most unique and powerful asset.
• •Emphasize Core Values in Every Message: Explicitly mention keywords like "natural," "cruelty-free," "artistic," "sustainable," and "authentic" whenever relevant. This reinforces the brand's identity and attracts the right audience.
• •Engage and Educate: Use copy to ask questions, invite comments, and share knowledge. Position the brand not just as a seller, but as a guide and a hub for a community of fragrance and beauty lovers. This fosters loyalty beyond the purchase.

Social Perception

Zozò Profumeria is perceived as a highly credible and beloved expert in artistic perfumery and natural cosmetics. Customers see it as a place of discovery, guided by the knowledgeable and passionate owner, Luna. The brand has a strong local following, evidenced by the community's celebration of its new, larger store location. The online perception is that of a trustworthy e-commerce store run by a real, approachable person who is a master of creative communication.

Copy Examples

• •This isn't just a fragrance; it's a story captured in a bottle. It opens with the scent of rain on cobblestones, settles into the warmth of a hidden library, and leaves you with a whisper of vanilla and spice. Created by a master perfumer in a small Parisian studio, each spray is a tribute to moments we live for. Are you ready to wear a new story? Discover it now on zozoprofumeria.it. #ArtisticPerfumery #ScentStory #ZozòProfumeria
• •A secret from our shelves for your skin ✨
• •Your skin deserves the truth. Our new face cream is a gentle embrace of nature, formulated with pure rosehip oil and chamomile extract. It doesn’t promise miracles; it promises authentic well-being. It’s vegan, cruelty-free, and made with respect for the planet and for your skin. Feel the difference that real ingredients make.
• •Beauty that feels good and does good. At Zozò, we believe in products that are kind to you and the earth. From vegan makeup to cruelty-free fragrances, discover a collection curated with passion and purpose. Join us in choosing beauty that aligns with your values.
• •Zozò Profumeria: More than perfume. It's a passion, a story, an art. Discover the world of niche fragrance with us.