Brand Tone

Elegant & Sophisticated, Aspirational & Luxurious, Story-driven & Evocative, Warm & Personalised, Empowering & Self-Expressive

Brand Values

• •Exquisite Craftsmanship & Design
• •Quality & Assurance
• •Meaningful Storytelling
• •Heritage & Trust
• •Celebrating Femininity & Self-Expression
• •Ethical Sourcing

Best Practices

• •Focus on 'The Zoya Woman': Always write with the target audience in mind – a discerning, aesthetically astute woman who values craftsmanship, storytelling, and self-expression.
• •Highlight the inspiration behind collections (culture, art, nature, emotion) to create a deeper connection.
• •Leverage the Tata heritage for trust.
• •Emphasize ethical sourcing and the Zoya Promise to build trust and appeal to conscious consumers.
• •Incorporate relevant hashtags like #ZoyaMyEmbrace and #CelebrateYou to increase visibility and engagement.

Social Perception

High-end, luxury Indian jewelry brand, Brand for the discerning, aesthetically astute woman, Exclusivity, artistic designs, and meaningful luxury, Indulgent and personalized shopping experience, Aspirational and sophisticated image

Copy Examples

• •"#ZoyaMyEmbrace #CelebrateYou"
• •A Zoya promise of timeless elegance and enduring value, sealed with the trust of Tata.
• •Explore collections crafted to celebrate you.
• •Discover the 'Rooted' collection, inspired by the lush rainforest, a wearable story of nature's artistry.
• •Indulge in the warmth of luxury with our personalized service, designed to make your Zoya experience unforgettable.