Brand Tone

Artistic & Passionate, Precise & Meticulous, Reflective & Thoughtful, Educational & Sharing, Connected to Heritage & Nature

Brand Values

• •Craftsmanship & Skill
• •Authenticity & Originality
• •Quality & Precision
• •Passion & Dedication
• •Connection (to material, heritage, and audience)
• •Sustainability/Respect for Material

Best Practices

• •Emphasize "Hand-Crafted" and "Precision": Always highlight the meticulous, manual process and the skill involved. Use words like "hand-carved," "mallet and chisel," "meticulous," "intricate," "precise."
• •Speak with Passion and Reverence for Material: Convey Zoë's deep connection to the craft and the British stone. Use evocative language to describe the stone (e.g., "ancient," "noble," "Welsh slate," "Portland limestone") and the artistic process ("dialogue," "meditation," "reveal").
• •Maintain an Educated and Artistic Voice: The copy should reflect Zoë's expertise and artistic perspective. Share insights into the inspiration (geometry, nature) and the philosophy behind the work. Avoid overly casual or slang terms.
• •Incorporate Storytelling: Share the narrative of the brand – Zoë's journey, the inspiration behind specific collections or pieces, and the traditional heritage of stone carving. This builds a deeper connection with the audience.
• •Be Authentic and Transparent: Reflect Zoë's genuine passion and the reality of the "slow craft" process. If discussing workshops, convey her enthusiasm for teaching and sharing her skills. Authenticity builds trust and resonates with those who appreciate genuine artistry.

Social Perception

Highly Skilled Artisan/Sculptor, Innovative Traditionalist, Respected Educator, Successful & Recognized, Inspiring

Copy Examples

• •Headline: Discover the Timeless Dance of Geometry and Stone. Body: Each Zoë Wilson carving is a dialogue between ancient British stone and the pure language of pattern. Hand-chiselled with passion and precision, these sculptures bring a quiet harmony and intricate beauty to your space. Own a piece of enduring artistry. Call to Action: Explore the Collection.
• •Headline: The Soul of Stone, Revealed by Hand. Body: At Zoë Wilson Carving, we believe in the power of slow craft. Every line, every curve is meticulously brought forth from stone that has waited millennia. Feel the artist's touch and the story of the material in creations that resonate with calm and complexity. Call to Action: Learn Zoë's Story.
• •Headline: Unveiling Precision: Carving Courses for the Curious Heart. Body: Journey into the meditative world of stone carving. Under Zoë Wilson's expert guidance, learn the traditional techniques to unlock the secrets hidden within the stone. Whether beginner or improver, find your rhythm and create something truly unique. Call to Action: Book Your Workshop.
• •Headline: More Than Sculpture, It's a Meditation in Form. Body: Zoë Wilson’s geometric carvings are born from a deep fascination with pattern and a profound respect for British stone. Each piece is an exploration of precision, inviting contemplation and a tactile connection to art that feels both ancient and strikingly contemporary. Call to Action: View Latest Works.
• •Headline: From Quarry to Quiet Contemplation: The Art of Zoë Wilson. Body: Welsh slate, Portland limestone – these noble materials are transformed through traditional mallet and chisel into intricate expressions of geometric beauty. Experience the passion and precision that defines Zoë Wilson Carving, where heritage meets a modern artistic vision. Call to Action: Shop Limited Edition Casts & Prints.