Brand Tone

Inspirational, Personal, and Trustworthy

Brand Values

• •Uniqueness & Self-Expression
• •Quality & Authenticity
• •Celebration of Life's Moments
• •Happiness & Inspiration

Best Practices

• •Always Lead with Emotion, Follow with Features: Start copy with how the jewelry makes the customer feel (e.g., "unique," "brilliant," "celebrated"). Then, support that feeling with the tangible features (e.g., "18k gold," "925 silver," "certificate of authenticity").
• •Maintain the Personal Founder's Voice: Frame messages as if they are coming from a passionate individual, not a faceless corporation. Use "we" and "you" to create a direct conversation with the customer (e.g., "We want to inspire you...").
• •Connect Jewelry to Life's Moments: Consistently tie products to specific events (birthdays, graduations, anniversaries, or even "just because" moments). This reinforces the value of celebration.
• •Incorporate Trust Signals in Every Channel: Whether it's a social media post, an ad, or a product description, regularly mention the quality of materials ("noble metals," "plata 925," "oro 18k") and the guarantee of authenticity to build and maintain customer confidence.
• •Develop a "Word Bank": Create a list of on-brand words to use consistently in all communications. For Zoriant Joyas, this would include: Unique, Special, Shine, Dream, Celebrate, Moments, Quality, Authentic, Handcrafted, Inspiration, Happiness.

Social Perception

The public and customer perception of Zoriant Joyas is largely positive, shaped by its direct online engagement. Customers perceive the brand as a reliable source for quality gold and silver jewelry. The brand is seen as approachable and friendly. The products are viewed as beautiful and desirable.

Copy Examples

• •Instagram Post (Showcasing a new necklace): Your story, told in 18k gold. ✨ This isn't just a necklace; it's a reminder of your brilliance. Designed to make you feel unique, because you are. Every piece comes with its certificate of authenticity, a promise of quality for your special moments. Tap to discover your new favorite story.
• •Website Banner Headline: More Than Jewelry. A Feeling. Discover handcrafted pieces in 925 Silver and 18k Gold that celebrate you.
• •Facebook Ad (Targeting users with upcoming anniversaries): Mark Your Moment in Gold. An anniversary is a milestone worth celebrating with something as timeless as your love. Our 18k gold collection is crafted to last a lifetime. Find the perfect gift that says 'forever'. Free shipping on all certified gold pieces.
• •TikTok Video Script (Packing an order): (Text on screen: Packing a little box of happiness! ✨) Voiceover: "From our hands to yours! Every Zoriant piece, like this beautiful 925 silver bracelet, is packed with love. We believe in celebrating every moment, and we're so honored to be a part of yours. What special moment would you wear this for?"
• •Product Description (For a simple pair of silver earrings): Title: The Everyday Sparkle Earrings Description: Your daily dose of elegance. Crafted from pure 925 Sterling Silver, these earrings are designed for effortless style and all-day comfort. They’re a subtle but powerful reminder that every day is a special occasion. Perfect for you, perfect as a gift.