Brand Tone

Chic & Elegant, Playful & Whimsical, Friendly & Welcoming, Passionate & Caring

Brand Values

• •Quality & Style
• •Unique Experience
• •Customer Delight
• •Pet-Human Bond
• •Joy & Fun

Best Practices

• •Embrace "Chic Whimsy": Balance sophisticated language with playful and endearing terms. Think "elegant yet fun," "stylish yet sweet." Use descriptive adjectives that evoke both quality and charm.
• •Tell the Story: Weave in elements of the Zoomies story – the Parisian inspiration, the passion for pets, the founders' expertise – to reinforce authenticity and the unique brand identity.
• •Focus on the Bond: Frame products and experiences around the love and connection between pets and their owners. Use language that celebrates this special relationship.
• •Incorporate Sensory Details: Describe the "tempting and calming environment," the "soothing scents," the "energizing music," and the visual appeal of products merchandised on "French antiques" to transport the online audience into the boutique experience.
• •Maintain a Warm and Inclusive Voice: Even while being upscale, ensure the language is welcoming and friendly. Address customers (and their pets!) with warmth, making them feel part of the Zoomies family. Use engaging questions and calls to action that invite interaction.

Social Perception

A High-End, Luxury Pet Boutique, Fashion-Forward, A Treat Destination, A Welcoming and Charming Store, A New York Staple for Pet Lovers

Copy Examples

• •City showers? No problem! 🐾 Our chic all-weather coats keep your best friend dry and dapper. Adventure on, stylishly! #ZoomiesNYC #DogFashion #NYCDogs #RainyDayStyle
• •Welcome to NYC's Original Biscuit Bar! 🍪 Spoil your pup with our artisanal, all-natural treats, baked with love and the finest ingredients. Because every good dog deserves a little Parisian flair. Bon appétit! [Shop Treats]
• •Unleash the fun! ✨ From whimsical plushies to engaging puzzles, discover toys that spark joy and keep those tails wagging. Zoomies: Where playtime meets Parisian chic. #ZoomiesPlaytime #UniqueDogToys #WestVillagePets
• •Spoil Them Rotten: New Arrivals & Chouchou's Curated Picks!(Body Snippet): Darling pet parents, discover the latest treasures handpicked for your furry muse. From elegant new beds to the tastiest treats, it's all about celebrating the love. P.S. Chouchou gives these a 'two paws up'! [Explore Now]
• •Your West Village doggy dreamland! 🤩 Come feel the Zoomies magic – where fashion, food, and fun meet! ✨🐶 #ZoomiesNYC #DogBoutique #NYCPetStore #WestVillage #DogTreats #LuxuryPet