Brand Tone

Elegant, feminine, aspirational, celebratory, and sophisticated

Brand Values

• •Providing affordable luxury
• •Helping customers celebrate momentous events
• •Being fashion-forward
• •Creating a dreamy and beautiful experience
• •Offering a diverse range of styles
• •Providing customization options

Best Practices

• •Ensure Authenticity in Visuals and Descriptions
• •Foster Responsive and Empathetic Customer Service Communication
• •Uphold Transparency in All Communications
• •Strategically Incorporate Positive User-Generated Content
• •Maintain Cross-Channel Consistency

Social Perception

A desirable brand for acquiring pretty, stylish, and relatively affordable dresses for special occasions

Copy Examples

• •Craft your unforgettable moments. Discover the Zoo Label dress that speaks to your unique story. Elegance for every cherished celebration.
• •Step into your fairytale. Our enchanting new collection of occasion wear is designed to make you radiate. #ZooLabel #DreamComeTrueDress
• •Celebrating every milestone with you. From 'I do's' to gala nights, find your perfect silhouette for life's precious events. Visit Zoo Label today.
• •Affordable luxury, designed to empower. Because every woman deserves to feel extraordinary on her special day. Explore the Zoo Label collection online and in our boutiques.
• •The perfect dress is more than fabric; it's the confidence to shine. Create lasting memories in Zoo Label. #OccasionReady #ElegantStyle