Brand Tone

Informative & Demonstrative, Solution-Oriented, Practical & Direct, Accessible, Slightly Technical but Aspiring to be Supportive

Brand Values

• •Innovation & Variety: Offering a wide range of machines and continuously developing new solutions to meet diverse packaging needs.
• •Efficiency & Productivity: Enabling businesses to automate and scale their operations.
• •Accessibility & Value: Providing cost-effective packaging solutions, making automation feasible for a broader range of businesses, including SMBs.
• •Functionality & Reliability: (Aspirational and communicated) Focusing on creating machines that perform their intended tasks effectively.
• •Customer Enablement: Equipping customers with the tools they need to succeed and grow, primarily through machinery and demonstrative support.

Best Practices

• •Lead with the Solution: Always frame content around how ZONESUN products solve a customer's problem or help them achieve a goal (e.g., "Increase output," "Improve accuracy," "Reduce manual labor").
• •Prioritize Clarity and Precision: Use clear, unambiguous language. While technical terms are necessary, explain them simply or provide context. Avoid jargon where simpler terms suffice.
• •Show, Don't Just Tell: Accompany copy with visuals (videos, high-quality photos, diagrams) whenever possible. Let the machines' performance be a key part of the message. For instance, instead of saying "it's fast," say "processes 60 units per minute as shown in this demo."
• •Maintain a Helpful, Expert Stance: Copy should convey knowledge and competence. When addressing questions or issues, be supportive and aim to provide practical guidance.
• •Be Direct and Action-Oriented: Use strong verbs and clear calls to action. Guide the user on what to do next (e.g., "Watch the Demo," "Request a Quote," "Download Specs," "Contact Our Experts").

Social Perception

As a Go-To for Affordable Automation, Resource for Visual Learners, "Made in China" Associations, Technical Partner, Practical, No-Frills Provider

Copy Examples

• •Headline (Website/Social Media): "Stop Hand-Bottling, Start Scaling. Discover ZONESUN Automatic Filling Machines – Precision & Speed for Your Growing Brand." *Body:* "Watch our ZS-XYZ filler in action! Perfect for liquids, pastes, and creams. Get consistent fills every time and boost your output. Request a quote today."
• •Product Description Snippet (YouTube): "ZONESUN ZS-TB832 Automatic Round Bottle Labeling Machine: Effortlessly apply labels to up to 200 bottles per minute. See how it handles various bottle sizes and improves your packaging line's efficiency. Full specs in the description. Questions? Ask below!"
• •Social Media Post (Instagram/TikTok - with video): "Bottleneck at the capping station? 🤯 Smash it with ZONESUN's semi-automatic capping machines. Easy setup, reliable performance. Link in bio to explore models! #ZONESUN #CappingMachine #PackagingAutomation #SmallBizGrowth #Manufacturing"
• •Email Subject Line: "Your Custom Packaging Solution Awaits – ZONESUN Expertise" *Body Intro:* "At ZONESUN, we understand that one size rarely fits all. That's why we offer a diverse range of customizable packaging machines, from standalone units to complete lines, engineered to meet your specific production needs. Tell us your challenge, we'll help find the solution."
• •Troubleshooting/FAQ Snippet: "Ensuring Peak Performance: Is your ZONESUN labeling machine skipping labels? Check our latest video guide for quick troubleshooting tips covering sensor alignment and label roll tension. Get back to efficient production, fast."