Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Community-Focused, Helpful & Customer-Centric

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Community Building
• •Expertise & Support
• •Passion for the Hobby

Best Practices

• •Use Enthusiastic and Passionate Language: Incorporate words that convey excitement and genuine love for the hobby (e.g., "awesome," "epic," "beast," "unleash").
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a fellow hobbyist. Use contractions, exclamation points (appropriately), and welcoming phrases.
• •Foster Community Engagement: Ask questions, encourage sharing, and highlight customer projects or event participation in your copy.
• •Be Genuinely Helpful: Offer tips, advice, and solutions. Position the brand as a knowledgeable resource that's eager to help customers enjoy their hobby.
• •Showcase, Don't Just Sell: While product promotion is key, frame it within the context of the fun, adventure, and satisfaction the products bring. Focus on the experience.

Social Perception

Positive for Customer Service, Trusted Retailer, Knowledgeable, Community Hub (Local)

Copy Examples

• •Headline: Unleash Your Inner Speed Demon! Body: New Traxxas shipment just landed at Zonehobbies! 🔥 From beastly monster trucks to lightning-fast buggies, we've got the an R/C to get your adrenaline pumping. Swing by the store – your next adventure is waiting! #RCLife #Zonehobbies #NewArrivals
• •Headline: Weekend Project? We've Got You Covered! Body: Dreaming of that perfect custom build? Zonehobbies has all the parts, kits, and expert advice you need to bring your vision to life. Plus, share your progress with our Facebook community and inspire others! #RCBuilds #HobbyShop #DIYRC #ZonehobbiesCommunity
• •Headline: Epic Day at the Track! 🏁 Body: Massive thanks to everyone who came out to our Rock Race event! So many awesome RCs and even better company. Already planning the next one – what kind of event should we host? Drop your ideas below! 👇 #RCEvent #ZonehobbiesFun #SebringRC
• •Headline: Need a Fix? Don't Shelve Your Fun! Body: Broken part? Glitchy remote? Our Zonehobbies repair pros are here to get you back on the track (or in the air, or on the water!). Friendly service and a passion for getting things running smoothly. Come see us! #RCRepairs #HobbyExperts #ZonehobbiesCares
• •Headline: More Than Just a Store, It's a Community. Body: At Zonehobbies, we're powered by passion! We love talking shop, sharing tips, and seeing the incredible things our customers do with their gear. Follow us and join the conversation – let's fuel this hobby together! #PassionForRC #ZonehobbiesFamily #HobbyLove