Brand Tone

enthusiastic, community-focused, and approachable

Brand Values

• •Community Building
• •Passion for TCGs
• •Accessibility
• •Inclusivity

Best Practices

• •Maintain an Enthusiastic and Positive Voice: Always use energetic and positive language. Words like "incredible," "win," "champion," and "fun" should be common in your copy.
• •Prioritize Community-Centric Language: Use inclusive pronouns and phrases that make the audience feel like part of a group (e.g., "our community," "we await you," "join us").
• •Keep it Casual and Approachable: Avoid corporate jargon. Write as if you are a fellow TCG enthusiast talking to friends. Using emojis where appropriate can enhance this casual feel.
• •Be Action-Oriented: Encourage participation with clear calls-to-action, such as "register now," "buy here," or "come and have fun."
• •Stay Authentic to TCG Culture: Use terminology and references that are familiar to the TCG community. This shows that the brand understands its audience and is a genuine part of the culture.

Social Perception

The public perception of ZonaTCG is positive within its niche community, seen as a hub for TCG players and a facilitator of the TCG community, providing both products and a platform for engagement.

Copy Examples

• •¡La espera terminó! 🔥 La nueva expansión de Pokémon: [Set Name] ya está disponible en ZonaTCG. Atrapa los tuyos antes de que vuelen. ¿Listo para el unboxing? #PokemonTCG #ZonaTCG #NewRelease
• •¿Crees que tienes el mejor deck? ¡Demuéstralo! 🏆 Te esperamos este viernes en nuestro torneo avanzado de Yu-Gi-Oh! en ZonaTCG. ¡Inscríbete ahora y prepárate para el duelo! #YuGiOh #TCG #Tournament #ZonaTCG
• •Tu zona. Tu juego. Tu comunidad. #ZonaTCG #TCGLife #CardGames
• •¡Ofertas que no puedes dejar pasar! Hasta 20% de descuento en sets seleccionados de Magic: The Gathering. ¡Completa tu colección ahora!
• •¡Cero estrés, pura diversión! 🤪 Únete a nuestro torneo Rogue/Fun de Yu-Gi-Oh! este domingo. Trae tu deck más creativo y prepárate para reír. ¡Te esperamos en ZonaTCG! #YuGiOh #FunTournament #TCGCommunity #ZonaTCG