Brand Tone

Friendly and Approachable, Practical and Solution-Oriented, Promotional and Value-Driven, Enthusiastic and Modern, Direct and Informative

Brand Values

• •Facilitating Home Life
• •Quality at Accessible Prices
• •Practicality and Functionality
• •Customer Comfort and Satisfaction
• •Variety and Convenience
• •Peruvian Identity

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., helpful, innovative, budget-friendly), key messaging points, preferred vocabulary (and words to avoid), and grammatical style. Share this guide with everyone who creates content.
• •Understand Your Audience: Tailor the tone to resonate with the target Peruvian consumer. Consider their daily challenges, aspirations for their homes, and how they engage with online content. Use relatable language and cultural references where appropriate.
• •Be Consistent Across All Channels: While the specific format may vary (e.g., a short TikTok caption vs. a website product description), the underlying tone and core message should remain consistent, whether it’s on the website, social media, email marketing, or customer service interactions.
• •Focus on Benefits and Solutions: Emphasize how the products solve a problem or make life easier, aligning with the brand's value of facilitating home life. Use benefit-driven language rather than just listing features.
• •Inject Personality and Engage: Don't be afraid to be friendly, use emojis where appropriate (especially on social media), ask questions to encourage interaction, and respond to comments in a way that reflects the approachable and helpful aspects of the brand tone. Regularly review and adapt content based on customer feedback and engagement.

Social Perception

Positive Engagement, Provider of Useful Gadgets, E-commerce Convenience, Trust through Reseller Platforms, Limited Independent Reviews

Copy Examples

• •Tired of kitchen chaos? 👋 Say hello to your new best friend! Our [Product Name] makes [Task] a breeze, so you can spend less time prepping and more time enjoying. Your home, simplified! #ZonaHogarPeru #SolucionesParaTuHogar
• •🎉 BIG NEWS! 🎉 Upgrade your home without breaking the bank! Get up to 30% OFF our best-selling home essentials. Quality you love, prices you'll adore. Shop now at zonahogarperu.com! #OfertasZonaHogar #HogarDulceHogar
• •✨ Level up your living space! ✨ Discover the [Trending Product Name] everyone's talking about. Sleek, smart, and oh-so-cool – it's the upgrade your home deserves. Get yours before it's gone! 😉 #ZonaHogarTech #InnovacionParaElHogar #CoolGadgets
• •Conquer clutter and create calm. Our [Organizational Product] offers a practical solution to keep your [Specific Area] tidy and functional. Easy to use, built to last. Order yours today and transform your space! zonahogarperu.com #OrganizaTuVida #ZonaHogarOrden
• •¡Hola Perú! 🇵🇪 En Zona Hogar, entendemos tu día a día. Por eso, te traemos productos prácticos y con estilo para que cada rincón de tu casa se sienta más tuyo. ¡Descubre cómo facilitamos tus tareas del hogar! #HechoParaPerú #TuCasaTuZona