Brand Tone

Passionate & Enthusiastic, Nostalgic, Community-Focused & Inclusive, Informal & Approachable, Direct & Hype-Oriented, Slightly Edgy/Playful

Brand Values

• •Passion for Wrestling & Collectibles
• •Nostalgia & Authenticity
• •Quality & Detail
• •Community Engagement
• •Exclusivity & Uniqueness
• •For the Fans, By Fans

Best Practices

• •Speak the Language of Your Tribe: Consistently use wrestling terminology, inside jokes (where appropriate), and a tone that resonates with die-hard fans and collectors. Understand their lingo and passion points.
• •Embrace Enthusiasm Authentically: Let your genuine passion for wrestling and toys shine through in every post, description, and interaction. Avoid overly corporate or bland language.
• •Prioritize Visual Storytelling: Continue leveraging high-quality, dynamic photos and videos of the figures. Show them in action, highlight details, and encourage user-generated content. The visuals are key for a collectible brand.
• •Foster Two-Way Conversation: Actively engage with comments, run polls, ask questions, and make your audience feel heard and valued. This reinforces the "by fans, for fans" ethos.
• •Maintain a Consistent Nostalgic Thread: While introducing new things, always tie it back to the love of classic wrestling. This core appeal should be evident across all communications, reminding fans of the eras you celebrate.

Social Perception

Niche Authority/Specialist, Collector's Haven, Passionate & Dedicated, Anticipated Releases, Reliable (with understanding of pre-order nature), Community-Driven

Copy Examples

• •HE'S HERE! 🤘 The legend you've been waiting for steps out of the past and into your collection! Pre-orders for the [Wrestler Name] 'Heels and Faces' figure are NOW LIVE on zombiesailor.com! Limited run – don't get caught in a sleeper hold and miss out! #ZombieSailorToys #HeelsAndFaces #[WrestlerName] #RetroWrestling #ToyCollector
• •Caption this! 👇 What's [Wrestler Figure Pictured] thinking? Best caption gets a shoutout on our story! We love seeing how you display your Zombie Sailor crew! Tag us @zombiesailorstoys! #MajorBendies #WrestlingFigures #FigurePhotography #ToyCommunity #ZombieSailor
• •Late night in the Zombie Vault... something BIG is coming. 🤫 You ain't ready for this one, sailors! Keep those eyes peeled next week. Who do YOU think it is? #ZombieSailorToys #NewRelease #TopSecret #WrestlingLegends #CollectorAlert
• •Relive the Golden Age of Wrestling. 🏆 Zombie Sailor Toys: Bringing your ring heroes back to life with authentic detail and collector-grade quality. Shop the latest legends now!
• •Remember Saturday mornings? The roar of the crowd? We do too. That's why we're beyond stoked to announce an upcoming Zombie Sailor EXCLUSIVE dropping only for our newsletter subscribers first. Get ready to add a true icon to your shelf. Details coming soon...