Brand Tone

adventurous, rugged, and confident, with a friendly and approachable, slightly informal, and subtly humorous undertone.

Brand Values

• •Quality and Durability
• •Innovation and Customization
• •Customer Focus and Support
• •Adventure and Outdoor Lifestyle
• •Perseverance and Passion

Best Practices

• •Embrace the 'Zombie' (Lightly): Use the 'ZombieRacks' name and related playful terms (like 'Outbreak Blog,' product names such as 'Hybrid Death Rail') to maintain brand recall, but don't lean so heavily into 'zombie' themes that it overshadows the product's quality and utility for outdoor adventure. Keep it rugged and durable ('survives anything') rather than horror-focused.
• •Speak the Adventurer's Language: Use active, strong verbs and language that resonates with off-road, overlanding, and outdoor enthusiasts. Words like 'rugged,' 'conquer,' 'expedition,' 'explore,' 'tough,' and 'built for' align with their activities and aspirations.
• •Balance Confidence with Approachability: Showcase the quality, durability, and innovation of the products with confident statements (e.g., 'the absolute best,' 'refuse to settle for mediocre'), but maintain a friendly, helpful, and even slightly informal tone in customer interactions, FAQs, and social media. The 'Biscuit' persona is a great tool for this.
• •Show, Don't Just Tell (with a Hint of Fun): Use vivid descriptions and storytelling in your copy. Instead of just saying 'durable,' describe what it can withstand. Incorporate the humor and personality seen on TikTok into other written content where appropriate to make the brand more relatable and memorable.
• •Maintain Visual and Verbal Consistency: Ensure the rugged, adventurous, and high-quality feel portrayed in website and social media imagery is consistently reflected in the language used across all platforms, from product descriptions and blog posts to ad copy and customer service emails. The hashtag #RackOut is a good example of a consistent tagline.

Social Perception

Customers seem to perceive ZombieRacks as a provider of robust, specialized, and customizable racking solutions, particularly for off-road vehicles. They appear to appreciate the direct communication (often with the founder) and the brand's focus on quality for adventurous use. There's an interest in new product developments and vehicle-specific applications. For those in the off-road and overlanding community, the brand is likely seen as a dedicated and innovative player. The memorable name 'ZombieRacks' and the engaging, sometimes humorous, social media content (especially on TikTok) can create a positive and distinctive image. The 'Made in USA' aspect (implied by the story and direct involvement of the founder) and the focus on durability likely resonate well with the target audience.

Copy Examples

• •Headline: Don't Just Survive the Wild. Conquer It. Body: Your adventures demand gear that won't flinch. ZombieRacks are built tougher than a two-dollar steak and designed to haul everything you need to get way out there and back again. Ready to #RackOut?
• •Headline: Your Rig's New Best Friend. (Sorry, Biscuit.) Body: Meet the expandable, customizable, nearly indestructible cargo system that’s ready for anything you throw at it (or on it). From weekend warrior trips to full-blown expeditions, ZombieRacks has your back. Our Chief Bark Officer, Biscuit, gives it two paws up!
• •Headline: Mediocrity? We Don't Know Her. Body: We were tired of flimsy racks that couldn’t keep up. So we built ZombieRacks – the patented, ultra-durable cargo solution engineered for serious adventure. Because your gear deserves the best, and so do you. Explore our systems.
• •Headline: Built for the Detour. Engineered for the Escape. Body: Life’s too short for paved roads and boring weekends. ZombieRacks are designed by adventurers, for adventurers. Load up, head out, and don’t look back. We promise our racks can take it.
• •Headline: Got Gear? Get ZombieRacks. Problem Solved. 🤙 Body: Stop Tetris-ing your truck bed and start adventuring smarter. Our vehicle-specific and universal rack systems offer a world of configuration possibilities. Tough, reliable, and ready to expand your horizons. What are you waiting for?