Brand Tone

Authentic, Community-Centric, and Enthusiastic

Brand Values

• •Cultural Pride
• •Quality and Trust
• •Customer Satisfaction

Best Practices

• •Embrace Bilingual Content: Continue using both English and Tigrinya. This reinforces authenticity and speaks directly to the target community. Place the English text first for broader accessibility, followed by Tigrinya.
• •Lead with Culture, Follow with Product: Frame marketing messages around cultural events, pride, and community connection. The products should be presented as a way to enhance and participate in that culture.
• •Use User-Generated Content: Actively feature customer photos and testimonials in marketing. Phrases like "Let our customers speak for us" and showcasing real people using the products builds powerful social proof and trust.
• •Maintain an Enthusiastic and Positive Tone: All copy should be vibrant, positive, and celebratory. Use exclamation points and emojis where appropriate (especially on social media) to convey genuine excitement about the products and culture.
• •Focus on Quality and Authenticity: Consistently use keywords like "100% Human Hair," "Authentic," "Traditional," and "Premium Quality" in product descriptions and ads. This directly addresses the primary values customers seek from the brand.

Social Perception

Trustworthy, Culturally Significant, and High Quality product provider, viewed as a reliable source for authentic products and a cultural hub for the Habesha diaspora.

Copy Examples

• •Feel the beauty of home. ✨ Our new 100% Human Hair Kinky Curly wig isn't just a style, it's a statement. Soft, natural, and made with pride. Shop the collection now at zomayshop.com. #ZomayShop #HabeshaBeauty #EritreanTiktok #HumanHair
• •The Taste of Tradition, Delivered to Your Door. From the finest Teff to the richest Berbere, stock your kitchen with the authentic flavors you love. Quality you can trust, from our family to yours.
• •(Video showing vibrant Eritrean/Ethiopian music and dance) Celebrating our culture is celebrating ourselves. ZOMAY SHOP is here for every moment. Get ready for the holidays with our traditional clothing and premium hair collections! #ZomayChannel #CulturalPride #Habesha
• •We Miss You! As a valued member of the ZOMAY SHOP community, we wanted to share our latest arrivals. Discover new hair styles and restocked traditional favorites perfect for any occasion. Thank you for celebrating our culture with us.
• •Effortless elegance, rooted in tradition. Our T-Lace Glueless Wig is crafted from 100% raw human hair for a flawless, natural look without the fuss. Designed for a perfect fit and long-lasting quality, so you can wear your heritage with confidence.