Brand Tone

Passionate, knowledgeable, nostalgic, authentic, professional yet approachable and personal.

Brand Values

• •Heritage and Tradition
• •Quality and Uniqueness
• •Knowledge and Passion
• •Customer Experience
• •Authenticity

Best Practices

• •Lead with the Story: Every item has a history. Start by telling that story to create an emotional connection with the audience.
• •Emphasize Authenticity and Rarity: Use words like "genuine," "rare," "one-of-a-kind," and "authentic" to highlight the unique value of your products.
• •Maintain a Passionate and Knowledgeable Tone: Write with confidence and expertise. Share interesting details about the craftsmanship, the materials, and the historical context of the items.
• •Focus on the Experience: Whether online or in-store, frame shopping at Zoll Antiques as an act of discovery and a unique experience.
• •Incorporate a Touch of Nostalgia: Use language that evokes a sense of wonder and a connection to the past, reflecting the charm of the brand.

Social Perception

The public perceives Zoll Antiques as a highly reputable and charming antique shop, seen as a destination for discovery. The owner is viewed as a trustworthy and passionate expert. The brand is associated with high-quality, unique, and sometimes eccentric items, appealing to a discerning clientele, and is perceived as a classic, reliable, and delightful establishment.

Copy Examples

• •More than an accessory, a piece of history. This Art Deco sapphire ring tells a story of elegance from a bygone era. Imagine the hands it has graced and the stories it could tell. Discover it in our collection.
• •For the collector who has everything: a genuine 19th-century celestial globe. A testament to the artistry and scientific curiosity of its time. A conversation starter for generations to come.
• •Step into a world of wonders at Zoll Antiques. More than a shop, it's a journey through time. From curious oddities to timeless masterpieces, you never know what you'll find. Visit us in Copenhagen and let the treasure hunt begin.
• •Just in: A stunning mid-century Danish rosewood sideboard. The craftsmanship is impeccable, the design timeless. A beautiful and functional piece for the modern home with a love for the past. DM for details.
• •Subject: A Glimpse into the Past: New Arrivals at Zoll Antiques. Snippet: This week, we've unearthed some truly exceptional pieces, from a set of whimsical 1920s porcelain figures to a commanding naval telescope. Explore our latest finds and own a piece of history.