Brand Tone

scientific, confident, and accessible luxury

Brand Values

• •Quality
• •Accessibility
• •Results-Driven
• •Transparency
• •Body Positivity

Best Practices

• •Lead with Science: Always ground the product's benefits in its high-quality, scientifically-backed ingredients. Mentioning peptides, hyaluronic acid, and other key components reinforces the brand's credibility.
• •Emphasize "Affordable Luxury": Consistently message that Zoki provides premium, effective skincare without the premium price tag. This unique positioning is a key differentiator.
• •Focus on the Body: Keep the narrative centered on caring for the skin from the "neck down." This reinforces the brand's niche and mission to fill a gap in the market.
• •Use a Confident and Empowering Tone: The copy should inspire confidence in the customer, both in the product and in their own skin. Use strong, active verbs and a direct, assured voice.
• •Highlight Results and Timeframe: Manage expectations and build trust by mentioning the "one-week" timeframe for seeing visible improvement, as stated on the website. This provides a concrete benefit for the consumer.

Social Perception

Primarily shaped by the customer testimonials featured on their website. These reviews are overwhelmingly positive, praising the lotion's lightweight, non-greasy feel and moisturizing capabilities. Customers are often "addicted" and highlight effectiveness for breakouts and dehydrated skin. Some note the "strong" but fresh scent and acknowledge the product is "expensive" but worth the price for anti-aging benefits.

Copy Examples

• •Your Face Isn't the Only Thing That Ages. You invest in the best for your face. It's time your body got the same treatment. Our Anti-Aging Body Lotion is packed with the same high-performance peptides and hyaluronic acid as your favorite facial serum. Treat your body with the care it deserves.
• •Luxury Skincare Doesn't Have to Stop at Your Neck. Introducing Zoki's peptide-powered Anti-Aging Body Lotion. We've formulated a luxe, results-driven cream to visibly tighten and tone the skin you're in. Experience the confidence of radiant, youthful skin from head to toe.
• •Science-Backed Body Care for Every Body. We believe in skincare that works. That's why we use clinically proven ingredients like MATRIXYL® and squalane to deliver visible results in as little as one week. No flashy marketing, just effective, affordable skincare for all.
• •The One-Week Challenge to Better Body Skin. Dryness, crepiness, and loss of firmness are no match for our Anti-Aging Body Lotion. Formulated for all skin types, our lotion delivers intense hydration and helps reduce the visible signs of aging. Take the one-week challenge and see the Zoki difference.
• •Affordable Luxury, Visible Results. Why should effective anti-aging care be a luxury reserved for a select few? At Zoki, we invest in our ingredients, not expensive campaigns, to bring you high-quality body care at a price you'll love. Elevate your glow without breaking the bank.