Brand Tone

Personal and Authentic, Youthful and Trendy, Passionate and Encouraging, Creative and Girly

Brand Values

• •Creativity and Self-Expression
• •Modernization of Tradition
• •Handmade Craftsmanship
• •Authenticity and Connection
• •Passion

Best Practices

• •Always Lead with the "Why": Start with the founder's story and mission. Remind the audience that ZOKA Bijoux was born from a passion to merge optics and jewelry. This authentic narrative is your strongest asset.
• •Embrace the Founder's Voice: Continue writing as Laura. Use "I" and "my" in communications to maintain the personal, one-woman-shop feel. Share behind-the-scenes content and speak directly to the community to reinforce the connection.
• •Use a "Trendy-Meets-Timeless" Vocabulary: Blend youthful, conversational language (e.g., "glow-up," "vibe") with words that convey quality and style (e.g., "elegant," "artisanal," "timeless"). This reflects the product itself—a modern take on a classic item.
• •Highlight the "Big 3" Features: Ensure that "Handmade," "Water-Resistant," and "Customizable" are consistently mentioned across product descriptions, social media bios, and ads. These are your key differentiators.
• •Encourage and Feature User Content: Actively ask your customers to share photos of their custom creations. Feature them in your stories and feed, and always engage with their posts. This builds community, provides social proof, and reinforces the value of self-expression.

Social Perception

A High-Quality Artisan Brand: Customers see the products as well-made, elegant, and durable (“résistant à l'eau”). Innovative and Fashion-Forward: The brand is successfully changing the perception of eyeglass chains, turning them into a “must-have” fashion statement. Trustworthy and Personable: The founder's direct involvement and the brand's authentic story resonate with customers, who often recommend the brand enthusiastically.

Copy Examples

• •Your glasses are about to get a major glow-up. ✨ Design your own water-resistant chain and make your specs the best part of your outfit. Tell us in the comments what 3 charms you’d pick! #ZokaBijoux #HandmadeJewelry #EyewearFashion
• •Modernizing your grandma’s favorite accessory, one custom chain at a time. 😜 Who knew eyeglass chains could be this fun? #SmallBusiness #ChaineDeLunettes #JewelryMaking #AccessoryHack
• •Don't Hide Your Glasses. Accessorize Them. Handmade & customizable eyeglass chains designed in France. Water-resistant, life-resistant. Create yours now.
• •Psst... Your glasses called, they want this. Meet the accessory you didn't know you needed. Handmade, personalized, and ready to make your day brighter.
• •The "Weekend Wanderer" Collection. Simple, effective, and oh-so-girly. This chain is the classic you need for brunches, city strolls, and everything in between. Featuring delicate freshwater pearls and stainless steel clasps, it’s designed to catch the light and the compliments. Because your glasses deserve to be part of the fun too!