Brand Tone

Youthful & Vibrant, Healthy & Conscious, Refreshing & Pure, Approachable & Friendly, Playful & Modern

Brand Values

• •Health & Wellness
• •Naturalness & Purity
• •Transparency
• •Quality
• •Authenticity
• •Customer Connection/Community (Implied)
• •Eco-consciousness (Emerging)

Best Practices

• •Emphasize "Zero & Natural": Consistently highlight the "zero sugar, zero calories, zero sweeteners" and "all-natural," "Himalayan sourced" aspects in all communications. This reinforces core health and purity values.
• •Maintain a Vibrant and Youthful Visual Language: Use bright, clean, and energetic imagery and videos across all platforms, showcasing active lifestyles, refreshing moments, and colorful drink creations.
• •Use Approachable and Positive Language: Keep the tone upbeat, friendly, and slightly playful. Avoid overly technical jargon. Phrases like "guilt-free," "refreshing burst," and "bubbly goodness" resonate well.
• •Encourage Interaction and User-Generated Content: Actively solicit and feature customer recipes, photos, and experiences with Zoik. Use brand-specific hashtags to build community and authenticity.
• •Educate and Inform: Continue sharing the benefits of sparkling water and the specific advantages of Zoik (e.g., natural minerals, no artificial ingredients) through blog posts, social media snippets, and infographics to reinforce its position as a smart, healthy choice.

Social Perception

Positive as a Healthy Alternative, Refreshing and Good Quality, Versatile Drink, Trusted Indian Brand, Good Value (for some)

Copy Examples

• •Headline: Sip the Himalayas. Sparkle Naturally. Body: Zoik brings you the pure rush of Himalayan sparkling water. Zero sugar, zero guilt, all-natural refreshment. Taste the crisp, clean difference. #DrinkZoik #PureSparkle
• •Headline: Your Everyday Escape. Zero Calories, Max Refreshment. Body: Unwind with Zoik. Our bubbly goodness is all-natural, sourced from the Himalayas, and totally guilt-free. Your perfect partner for a healthier, happier you. What’s your Zoik moment? #ZoikItUp #HealthyHydration
• •Headline: Mix It, Match It, Love It! Body: From vibrant mocktails to the perfect cocktail base, Zoik adds the sparkle without the sugar. Naturally flavored, naturally fun. Share your creations with #ZoikRecipes!
• •Headline: No Shady Stuff. Just Pure Himalayan Sparkle. Body: We believe in transparency and taste. Zoik is simply natural mineral water from the Himalayas, with a refreshing fizz. Zero calories, zero sweeteners, zero artificial anything. Just pure, bubbly goodness. #CleanSip #NaturallyZoik
• •Headline: Feel the Fizz. Fuel Your Vibe. Body: Energize your day the healthy way with Zoik! The perfect bubbly boost without the sugar crash. Sourced from nature, crafted for you. Pop a Zoik and sparkle on! #ZoikEnergy #VibrantHydration