Brand Tone

aspirational, sophisticated, empowering, elegant, and exclusive

Brand Values

• •Exclusivity and Rarity
• •Feminine Empowerment
• •Quality and Craftsmanship
• •Individuality
• •Style and Functionality

Best Practices

• •Emphasize the "Second Skin" Concept: Consistently use metaphors and language that describe the swimwear as an extension of the self, empowering and liberating.
• •Tell the Founder's Story: Regularly weave in the narrative of Sacha's passion for rare and unique swimwear. This personal touch builds a stronger connection with the audience.
• •Use Elevated and Evocative Language: Avoid generic descriptions. Instead, use sophisticated and descriptive words that paint a picture of luxury, quality, and aspiration.
• •Highlight the "Designed in France, Made in Brazil" Aspect: This detail is a key differentiator and should be mentioned frequently to reinforce the brand's commitment to quality and unique design heritage.
• •Maintain a Tone of Exclusivity: Use phrases like "limited edition," "exclusive drop," and "rare finds" to create a sense of scarcity and desirability. This aligns with the brand's core value of offering unique pieces.

Social Perception

A high-end, luxury boutique brand perceived as aspirational and exclusive, appealing to consumers who value unique design, artisanal craftsmanship, and a compelling brand narrative.

Copy Examples

• •Introducing the Summer '25 collection—a curated selection of rare designs for the woman who defines her own style. Discover the fusion of Parisian design and Brazilian craftsmanship. Limited pieces available. #ZoherSwimwear #LuxurySwim
• •More than a bikini. It's a statement of your strength, your freedom, your essence. Wear your story. #ZoherWoman #Empowered
• •From a design studio in France to the hands of skilled artisans in Brazil. Every stitch tells a story of dedication and quality. Experience the difference of true craftsmanship. #ArtisanalSwim #MadeInBrazil
• •The piece everyone will ask about, but only a few will own. Our latest drop is here, but not for long. Secure your exclusive look. #LimitedEdition #ZoherSwim
• •Your next destination is calling. Answer in style that speaks volumes without saying a word. Zoher Swimwear—for every moment under the sun. #LuxuryTravel #SwimInStyle