Brand Tone

Artistic, Conscious, Bohemian, Elegant, Welcoming

Brand Values

• •Sustainability & Eco-consciousness
• •Ethical Production & Fair Trade
• •Artisanal Craftsmanship & Quality
• •Cultural Appreciation
• •Conscious Consumerism
• •Timeless Style & Comfort
• •Individuality & Self-Expression

Best Practices

• •Weave in Core Values: Regularly and naturally incorporate keywords and phrases related to sustainability, ethical production, craftsmanship, bohemian style, and conscious living into product descriptions, social media posts, and 'About Us' sections. (e.g., handcrafted, eco-friendly, small-batch, free-spirited, mindfully made).
• •Use Evocative & Sensory Language: Employ descriptive words that appeal to the senses and evoke the feeling of the brand – words like light, vibrant, soft, intricate, carefree, timeless.
• •Maintain a Warm & Inclusive Voice: Address the customer in a friendly, respectful, and inviting manner. Use "you" and "we" to foster a sense of community and shared values.
• •Tell the Story Behind the Products: Highlight the inspiration (e.g., morning light, Indian heritage, bohemian aesthetic), the artisanal process, and the benefits of the materials used. This reinforces authenticity and value.
• •Visual-Verbal Consistency: Ensure that the tone of the copy aligns seamlessly with the visual aesthetics of the website and social media. If the imagery is artistic and natural, the language should reflect that, avoiding overly corporate or purely sales-driven jargon.

Social Perception

Positive for Quality and Ethics, Appreciated for Unique, Bohemian Style, Seen as a Slow Fashion Advocate, Considered Good Value, Responsive Customer Service

Copy Examples

• •Headline: Embrace Your Light: Discover Timeless Bohemian Pieces, Ethically Crafted. Body: At Zoha, we believe fashion is more than just clothing; it's a reflection of your spirit. Explore our collection of unique, artisan-made designs, lovingly crafted from sustainable fabrics. Feel beautiful, inside and out. #ZohaOnline #SlowFashion #BohemianStyle
• •Headline: Wear Your Values: Sustainable Style That Speaks Volumes. Body: Step into a world where every thread tells a story of ethical craftsmanship and eco-conscious choices. Our latest collection, inspired by India's vibrant heritage and the carefree bohemian spirit, is designed to make you look and feel amazing, while honoring our planet and its people. #ConsciousConsumer #EthicalFashion #ZohaDesigns
• •Headline: Morning Light, Timeless Designs. Body: Inspired by the gentle glow of dawn, Zoha pieces are crafted to bring sensitivity and beauty into your everyday. Our slow fashion approach means unique, comfortable garments that transcend fleeting trends. Discover the Zoha difference. #ArtisanalFashion #TimelessElegance #EcoFriendlyChoices
• •Headline: From Melbourne, With Love & Heritage. Body: Our print artwork, designed in our small Melbourne studio, meets the rich, colorful heritage of Indian craftsmanship in every Zoha piece. Experience the blend of contemporary styling and traditional artistry. Flattering, relaxed, and consciously made. #BohoChic #IndianHeritage #SustainableLuxury
• •Headline: Join the Movement: Fashion That Cares. Body: Tired of fast fashion? So are we. Zoha is committed to making a positive impact with natural fabrics, deadstock treasures, and fair trade practices. Explore our new arrivals and make a statement that goes beyond style. #MindfulFashion #EthicallyMade #ZohaCommunity