Brand Tone

friendly, playful, enthusiastic, and inviting

Brand Values

• •Quality & Freshness: Zoet emphasizes offering "topkwaliteit" (top quality) and "vers" (fresh) candy.
• •Wide Selection: They pride themselves on a "ruime keuze" (wide choice) of sweets, catering to diverse tastes and occasions.
• •Customer Happiness & Service: The aim to "toveren wij een glimlach op de gezichten van snoepliefhebbers" (put a smile on the faces of candy lovers) and provide "persoonlijke service" (personal service) is central. They also highlight fast shipping and customer satisfaction in their online store.
• •Joy & Celebration: Zoet positions its products as a way to "sweeten" life's moments, offering items for birthdays, thank-yous, and other celebrations.
• •Tradition & Nostalgia: While offering modern trends like "Freeze Dried Candy", they also stock nostalgic classics, appealing to a broad age range.

Best Practices

• •Always Be Enthusiastic and Positive: Infuse copy with words that convey excitement, joy, and delight (e.g., "delicious," "wonderful," "happy," "sweet surprise"). Avoid negative language or overly serious tones.
• •Use Friendly and Inclusive Language: Address the audience in a warm, approachable manner (e.g., "Hey Candy Lover!", "Friends"). Use "you" and "we" to create a connection. Keep language simple, clear, and easy to understand, avoiding overly technical jargon.
• •Incorporate Playfulness and Emojis (where appropriate): Don't be afraid to use light humor, puns (candy-related, if fitting), and relevant emojis to enhance the cheerful and fun vibe, especially on social media. 🍬✨😊🎁
• •Focus on the Experience and Emotion: Highlight how Zoet's products make people feel – the joy of a treat, the delight of a gift, the nostalgia of a favorite candy. Sell the smile and the sweet moment, not just the candy itself.
• •Maintain Visual and Verbal Consistency: Ensure that the playful and colorful visual identity of the brand is matched by the tone of the copy. The words should feel like they belong with the bright, inviting images Zoet uses. Create a simple style guide with key "Zoet words" and phrases to ensure everyone writing for the brand is aligned.

Social Perception

Zoet is perceived very positively by its customers and the online community. They are seen as a reliable source for a wide variety of high-quality, fresh candy. The brand is praised for its excellent customer service, friendliness, and fast delivery. Customers appreciate the attractive presentation of products, especially gift items. The overall perception is that of a delightful "snoepparadijs" (candy paradise) that brings joy to its patrons.

Copy Examples

• •✨ Sweeten your scroll! ✨ Our NEW candy arrivals are here to make your day a little brighter and a lot tastier! Which one are you trying first? Let us know below! 👇 #Zoet #CandyParadise #NewCollection #SweetTreats #Mechelen
• •Looking for the perfect way to say 'Thank You,' 'Happy Birthday,' or just 'Thinking of You'? 🥰 Our delightful candy boxes are packed with joy and the freshest sweets! Order online for fast delivery and spread some sweetness today! 🎁 [Link to website] #ZoetGifts #SweetSurprise #CandyLove #GiftIdeas #Belgium
• •Welcome to Zoet! Your happy place for delicious candies, chocolates, and the sweetest gifts. Freshness and smiles guaranteed with every order! 😊 Shop now and treat yourself! #ZoetSweets #OnlineCandyStore #BelgianCandy
• •🍬 You've got (sweet) mail! Discover what's new at Zoet! 🍬 *(Body Snippet):* Hey Candy Lover! Get ready for a burst of flavor! From nostalgic classics to exciting new treats, we're always adding something delicious to our collection. Click here to explore the latest sweet sensations at Zoet and bring a little extra joy to your week! [Link]
• •Psst... Have you met our newest sweet stars? ✨ Freshly unwrapped and ready to delight! Go on, treat your taste buds! #Zoet #NewInStore #CandyCrush #MechelenSnoep