Brand Tone

Nurturing & Empathetic, Passionate & Curated, Sophisticated & Timeless, Authentic & Transparent, Aspirational & Reassuring

Brand Values

• •Sustainability
• •Quality
• •Authenticity
• •Timelessness
• •Curated Selection & Uniqueness
• •Motherhood & Community

Best Practices

• •Embrace Empathetic Storytelling: Always write from a place of understanding and shared experience, particularly that of motherhood. Use "we" and "you" to create a direct, personal connection. Share the "why" behind products and the brand.
• •Prioritize Value-Driven Language: Consistently weave in keywords and phrases that reflect core values: "sustainable," "organic," "natural," "timeless," "quality," "authentic," "hand-picked," "curated."
• •Maintain a Soft, Sophisticated Aesthetic in Words: Just as the visuals are curated, the language should be too. Opt for warm, gentle, and slightly elevated vocabulary. Avoid overly casual slang or overly technical jargon.
• •Be Authentic and Relatable: Share genuine insights, acknowledge the journey of parenthood (joys and challenges), and let the passion for the products shine through naturally.
• •Focus on Reassurance and Aspiration: Frame messaging to provide comfort and confidence to parents, reassuring them of their choices while also inspiring them with beautiful, high-quality items that align with their values for their children.

Social Perception

Trusted Resource for Mothers, Aesthetically Pleasing & High-End, Ethical & Conscious Choice, Passionate & Dedicated Founders/Owners

Copy Examples

• •Instagram Post (New Collection): Dreaming of softer snuggles and timeless style? Our latest TOTHEMOON collection has landed. Crafted with love, from the purest organic cotton, for moments you’ll cherish and quality that lasts. Because we know your little one deserves the moon and stars. ✨ #ZoenVoorGust #TotheMoonKids #SustainableBaby #OrganicCotton #NewBeginnings
• •Website Banner (Highlighting Values): More than just clothing, it's a promise. At Zoen voor Gust, we meticulously curate sustainable, premium essentials that tell a story. Wrap your little one in unmatched softness and timeless designs, chosen with a mother's heart. [Shop Our Story]
• •Email Newsletter (Brand Story Snippet): Remember those late-night searches for the *perfect* something for your baby? We do. That's why Zoen voor Gust was born – out of a mother's love and a desire for authentic, sustainable quality. Discover pieces chosen with care, for your peace of mind. [Explore What's New]
• •Facebook Ad (Targeting Expectant Mothers): Embarking on the beautiful journey of motherhood? Let us help you find the finest, most sustainable essentials for your baby. From the softest newborn outfits to timeless nursery treasures, every piece at Zoen voor Gust is hand-picked to bring you confidence and joy. Enjoy 10% off your first order and begin this new chapter with the very best. [Claim Your Discount]
• •Product Description (Example - Woolen Blanket): Cocoon your precious one in the gentle embrace of our pure merino wool blanket. Sourced from ethical farms and crafted with timeless simplicity, its unparalleled softness offers comforting warmth through every season. A piece to be loved, cherished, and perhaps one day, passed on. Because the best stories are woven with care. #SustainableLuxury #HeirloomQuality #NaturalComfort