Brand Tone

empowering, friendly, and aspirational

Brand Values

• •Quality and Durability
• •Accessibility
• •Self-Expression and Confidence
• •Customer Satisfaction
• •Passion and Authenticity

Best Practices

• •Lead with Empowerment: Always frame the copy around the customer. Instead of saying "Our jewelry is beautiful," say "Reveal your beauty with jewelry that lasts." The focus should be on how the product makes the customer feel.
• •Highlight Core Values Repeatedly: Consistently mention the key benefits: stainless steel, water-resistant, hypoallergenic, and affordable quality. This repetition reinforces the brand's primary value proposition.
• •Maintain a Personal and Approachable Voice: Use "you" and "we" to create a direct conversation. On social media, ask questions to engage the audience. The authentic voice of the founder is a major asset and should be reflected in the brand's communication.
• •Use Aspirational and Evocative Language: Employ words like "shine," "reveal," "dare," "create," and "express." This connects the jewelry to higher concepts of confidence and personality, moving beyond simple product features.
• •Marry Aesthetics and Practicality: In every piece of copy, try to link the beauty of the jewelry with its practical benefits. For example: "Create stunning compositions that you can wear to the beach or the pool without a second thought."

Social Perception

The public perception of Zoela Jewel appears to be very positive. Customers frequently praise the aesthetics and quality of the jewelry, as well as the efficiency of the service. The brand is seen as reliable and delivering on its promises of quality and style. The founder's active and personal presence on social media fosters a sense of community and trust, making the brand feel more personal than a faceless corporation.

Copy Examples

• •Dare to shine. ✨ Our new collection is designed not just to be worn, but to tell your story. Crafted from durable stainless steel, so you can make waves without a worry. Which piece speaks to you? #ZoelaJewel #AffirmYourself
• •Your Daily Armor. Jewelry that’s as strong and beautiful as you are. Discover our water-resistant, hypoallergenic stainless steel pieces.
• •More than just jewelry, it's a feeling. At Zoela Jewel, we believe in quality pieces that celebrate you, every single day. Founded in France with a passion for affordable, durable style. ✨ Shop now and enjoy fast shipping!
• •A little gift to reveal your shine ✨
• •One necklace, endless personalities. How would you wear it? #StyleInspo #JewelryHack #ZoelaJewel