Brand Tone

Aspirational, Authentic, Natural, Warm, Welcoming, Sophisticated, Chic, Passionate, Creative

Brand Values

• •Natural Materials & Craftsmanship
• •Uniqueness & Authenticity
• •Timeless Design
• •Comfort & Well-being
• •Sustainability & Social Responsibility
• •Customer-Centricity & Personalization
• •Global Inspiration & Scandinavian Simplicity
• •Inclusivity & Women Empowerment

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone attributes (e.g., warm, authentic, aspirational, natural), key messaging pillars (e.g., craftsmanship, sustainability, timeless design), preferred vocabulary (and words to avoid), and grammatical style. Share this guide with everyone who creates content.
• •Embody the Founder's Vision & Values: Consistently weave in the core principles Johanna Weckström founded Zoco Home upon: travel-inspired design, appreciation for natural materials, ethnic craftsmanship, and creating serene, story-filled spaces. This ensures authenticity.
• •Focus on Sensory Language & Storytelling: Use descriptive words that appeal to the senses (e.g., "soft linen," "warm teak," "gentle light," "handwoven textures") and tell the story behind the products – their origin, the artisan, the inspiration. This aligns with the brand's emphasis on unique, handcrafted items.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy always complements the visual aesthetic presented on the website and social media (light, natural, serene, sophisticated). The words should evoke the same feelings as the images.
• •Train & Review: Provide training to all content creators on the brand voice. Implement a review process for new copy to ensure it aligns with the established tone and values before publication, ensuring consistency across all platforms, from product descriptions to social media posts and customer service interactions.

Social Perception

High-Quality & Unique Style, Inspirational Brand, Professional & Helpful Service, Trusted Partner for Renovations, Growing International Recognition, Associated with a Desirable Lifestyle

Copy Examples

• •Headline (Website/Social Media): Weave Your Story. Discover handcrafted pieces inspired by global artisans and the serenity of Scandinavian design. Create a home that truly reflects you. Body: At Zoco Home, we believe your home should be a sanctuary – a collection of moments, memories, and pieces that speak to your soul. Explore our latest arrivals, born from natural materials and timeless craftsmanship.
• •Product Description (e.g., for a recycled teak table): The [Product Name] Table: Where nature’s artistry meets conscious living. Crafted from reclaimed teak, each table carries the whispers of a past life, now ready to be a centerpiece for new memories. Its robust form and warm, natural grain bring an authentic, earthy elegance to your dining space. Embrace sustainable style that endures.
• •Instagram Post: Image: A sunlit living room featuring Zoco Home linen sofa and decor. Caption: Breathe in the calm. ✨ Our pure linen sofas and naturally textured decor invite moments of quiet reflection and effortless comfort. Inspired by sun-drenched Mediterranean afternoons and the simple beauty of handcrafted design. How do you create your sanctuary at home? #ZocoHome #NaturalLiving #BohoScandinavian #InteriorInspiration #HandcraftedHome
• •Email Subject Line: Your Invitation to a More Authentic Home ✨ Email Body Snippet: Escape the ordinary. At Zoco Home, we journey the world to bring you unique, soul-stirring pieces that transform houses into homes. From handwoven textiles to ethically sourced furniture, discover the art of living beautifully, sustainably. Explore our new collection inspired by the tranquil rhythms of nature.
• •About Us Snippet (for website or brochure): Zoco Home is more than just furniture; it’s a philosophy. Born from a passion for travel and a deep respect for artisanal traditions, we curate and create pieces that blend the soul of ethnic design with the serene simplicity of Scandinavian style. We're dedicated to helping you craft a home that’s not only beautiful but also a true expression of your journey and values. A space where every corner tells a story.