Tono de Marca

Artisanal, Ethical, and Warm.

Valores de Marca

• •Ethical Sourcing & Social Responsibility
• •Cultural Appreciation
• •Authenticity & Craftsmanship
• •Community
• •Curated Quality

Mejores Prácticas

• •Always connect the product back to the brand's core values. Don't just sell a pillow; sell a "hand-stitched pillow that supports a women's cooperative in Chiapas." The story is the unique selling proposition.
• •Employ words like "heart," "soul," "tradition," "handcrafted," "vibrant," and "community." Avoid cold, corporate, or overly technical jargon. The tone should feel like a conversation with a passionate and knowledgeable friend.
• •Whenever possible, mention the artisans, the region, or the specific techniques used. This reinforces the values of authenticity and craftsmanship and honors the source of the products.
• •Regularly and clearly state that ZÓCALO Australia is a social enterprise. Integrate this fact into the "About Us" page, product descriptions, and social media bios. This transparency builds trust and defines the brand.
• •Ensure that the warm, artisanal, and ethical tone of the copy is reflected in the photography and design. Use natural light, authentic settings, and a rich, warm color palette to visually communicate the brand's values.

Percepción Social

ZÓCALO Australia is perceived as a premium, niche retailer with a strong ethical compass. Customers are drawn to its story and mission, viewing purchases as 'feel-good' contributions. The brand is perceived as authentic, vibrant, high-quality, and a trusted curator of unique, ethically-sourced international goods.

Ejemplos de Copy

• •From the hands of our partner artisans in Oaxaca, directly to your home. Each swirl of paint on our new Florero Vases tells a story of tradition and heart. This isn't just decor; it's a piece of culture. And remember, a portion of every piece you take home supports the very communities these crafts come from. #HandmadeHome #EthicalLiving #MexicanCraftsmanship
• •Curated for a Conscious Home. Discover ethically crafted goods from Mexican makers and beyond. Shop with purpose, live beautifully.
• •Wrap yourself in more than just comfort. Our 'Sol' throw is hand-loomed using traditional techniques passed down through generations. The vibrant, sun-drenched palette brings warmth to any room, while its creation supports fair wages and sustainable practices for our artisan partners. A beautiful addition to your home, a meaningful impact in the world.
• •Your Purchase Changes Lives. At ZÓCALO Australia, we believe in beauty with purpose. As a social enterprise, we bring you a curated collection of stunning homewares and gifts from Mexico and beyond. Feel good knowing that every purchase supports artisans and funds our charity initiatives in Mexico. Shop our collection today!
• •New Arrivals: Pieces with a Story to Tell ✨