Brand Tone

youthful, trendy, and direct

Brand Values

• •Personalization and Self-Expression
• •Fandom and Community
• •Modern Aesthetics
• •Accessibility

Best Practices

• •Speak the Language of the Fans: Continue using slang, inside jokes, and references that resonate with the target fandoms (e.g., using specific song lyrics or fan community terms in captions).
• •Prioritize Visuals Over Text: The brand is visual. Copy should always be secondary to, and supportive of, the product imagery. Keep text short, punchy, and impactful, especially on social media.
• •Use a Conversational and Direct Tone: Address the customer directly using "you" and "your." Frame the product as a tool for their self-expression (e.g., "Create your vibe," "Showcase your faves").
• •Maintain Consistency Across Platforms: While the tone can be more informal on TikTok, the core message of personalization, fandom, and modern style should be consistent on the website, in emails, and on any future social channels.
• •Let the Art Do the Talking: For artist-specific products, leverage the artist's own brand and song titles in the copy. This creates an immediate connection and feels authentic to the fan (e.g., "Utopia on your wall," referencing a Travis Scott album).

Social Perception

neutral to positive

Copy Examples

• •YOUR VIBE, YOUR WALLS. From iconic album art to your own custom photos, turn your space into a statement. Shop Travis Scott, Taylor Swift, or create your own masterpiece.
• •Finally! The new Chief Keef piece is here. Your walls are begging for this upgrade. 🔥 #chiefkeef #glogang #customprint #fanculture
• •Don't just keep your favorite moments on your phone. Display them. Upload your photo and we'll turn it into a high-quality canvas print that’s uniquely yours. Perfect for gifting or making your room 100% you.
• •A New Drop You’ll Love + 15% Off Inside.
• •Art that hits different. 🎵 Zobrazuj brings your favorite artists and moments to life. Tap to shop the collection and define your space.