Brand Tone

authentic, trustworthy, family-oriented, educational, resilient, community-minded, welcoming, simple, direct

Brand Values

• •Heritage and Tradition
• •Quality and Excellence
• •Family and Community
• •Transparency and Stewardship
• •Accessibility and Affordability

Best Practices

• •Lead with the "Family" Angle: Always integrate the multi-generational, family-owned aspect into the narrative. Use pronouns like "we," "our," and "us" to create a personal connection. Phrases such as "From our family to yours" should be used consistently.
• •Emphasize "Farm to Fork" Transparency: Continuously reinforce the journey of the product. Talk about the farm in Bancroft, Nebraska, the single-source animals, and the fact that you grow your own feed. This builds trust and justifies the premium quality.
• •Use Customer Testimonials as Social Proof: Weave authentic customer quotes into product pages, social media posts, and emails. Select testimonials that specifically mention the values you want to project: taste, quality, tenderness, and the positive experience of buying from a family farm.
• •Educate, Don't Just Sell: Explain why your product is superior. Create content that describes the benefits of dry-aging, the characteristics of Black Angus cattle, or your sustainable farming practices. This positions the brand as a knowledgeable and trustworthy expert.
• •Maintain a Warm and Authentic Voice: The tone should never be overly corporate or slick. Write as if you are speaking directly to a neighbor or a friend at the farmer's market. Keep sentences clear and heartfelt, reflecting the hardworking, honest nature of the family and business.

Social Perception

Overwhelmingly positive, viewed as a reliable source of high-quality, locally-raised meat. High trust and satisfaction, appreciation for the multi-generational 'Family Farm' story, and valued for superior quality and taste.

Copy Examples

• •Headline: Six Generations of Tradition in Every Bite. Sub-headline: Taste the difference that family-owned and raised makes. From our Nebraska farm to your fork, experience the quality of our premium, dry-aged beef and pork.
• •It’s more than a farm, it's our family’s legacy. Since 1880, we've been working this land with a simple promise: to raise the highest quality beef and pork for our family and for yours. Every day, three generations of Zobels work side-by-side, a tradition we're proud to continue. Thank you for being part of our story. #ZobelFamilyFarms #FarmToFork #FamilyOwned #NebraskaProud
• •Title: Dry-Aged Ribeye Steak: The Ultimate in Tenderness and Flavor. Body: Discover the rich, buttery flavor that only comes from a perfectly prepared steak. Our Black Angus Ribeye is dry-aged to enhance its natural tenderness and taste. Raised right here on our family farm, where we grow our own feed, this cut represents the pinnacle of quality. Ideal for grilling or pan-searing. Get ready for your best steak night ever.
• •Headline: Know Where Your Food Comes From. Body: Feeding your family well is everything. At Zobel Family Farms, we bring premium, USDA-certified beef and pork directly from our fields to your table. No shortcuts, just honest farming from our family to yours. Click to shop our bundles and taste the farm-fresh difference. Call to Action: Shop Now
• •Subject: A Note from Our Farm + This Week's Featured Cuts. Preview Text: From the Zobel family, a quick update and a look at what's fresh.