Brand Tone

Youthful, Enthusiastic, Casual, and Style-Conscious

Brand Values

• •Accessibility & Affordability
• •Customer-Centricity
• •Style & Trendiness
• •Functionality & Practicality (especially for travel gear)
• •Comfort

Best Practices

• •Consistently use youthful, energetic, and slightly informal language. Incorporate relevant slang or internet colloquialisms where appropriate (e.g., "SZN," "AF," "vibe," "cop"), but avoid overdoing it to the point of being inauthentic.
• •Emphasize benefits with personality. Don't just list features; explain how they enhance the customer's lifestyle with an enthusiastic and relatable tone. Instead of "Durable fabric," try "Built tough for all your adventures (or just chilling hard)."
• •Reinforce the enthusiastic and friendly tone with appropriate emojis and exclamation marks, especially on social media. This adds visual appeal and conveys emotion.
• •Write as if you're talking to a friend. Use "you" and "we" to build a connection. Foster a sense of community by inviting interaction (e.g., "What color are you copping?", "Tag a friend who needs this!").
• •Showcase the style and quality of the products with confidence, but ensure the tone remains down-to-earth and accessible, aligning with the brand's value of affordability and fun fashion. Avoid overly technical jargon unless explaining a specific product benefit clearly.

Social Perception

Positive for travel gear; Associated with a popular style; Engaged online community; Emerging brand awareness for clothing with focus on Urban Streetwear

Copy Examples

• •Hoodie SZN is officially ON! 🔥 Cop our new [Product Name] Hoodie and max out your comfort & style. Seriously, you won't wanna take this off. Link in bio – go, go, go! #BaggyVibe #Streetwear #OversizedHoodie #ComfyAF #NewDrop
• •(Video showing someone effortlessly packing a LOT into the BaggyVibe duffle) POV: You actually enjoy packing now. 🤯 Our [Product Name] Duffle fits EVERYTHING (yes, even that extra pair of sneakers). Travel smarter, look cooler. Comment 'BAGGY' for a surprise! #BaggyVibeTravel #PackingHacks #TravelBag #AdventureReady #TravelTikTok
• •Tired of boring clothes? 🤔 Get the BaggyVibe! We're all about an urban streetwear style that's comfy, cool, and won't break the bank. From oversized essentials to the travel gear that just GETS it. Shop now and vibe with us! 👉 [Link to Website] #BaggyVibe #UrbanFashion #AffordableStyle #StreetStyle #TravelGear
• •Email Subject Line: 🤫 Psst... Your Next Fave Outfit is on SALE! Email Body Snippet: Hey [Customer Name], Ready to upgrade your vibe? We're giving you exclusive early access to our sale! Snag those BaggyVibe pieces you've been eyeing – from our super chill hoodies to our game-changing travel bags – before everyone else. Because life's too short for boring 'fits. Shop Happy, The BaggyVibe Crew ✨
• •Meet your new everyday obsession: the [Product Name] Baggy Pants. Designed for ultimate comfort without skimping on style, these pants bring that effortlessly cool streetwear energy to any look. Perfect for chilling, exploring the city, or just owning your vibe. Get ready to live in 'em. 🤘