Brand Tone

aspirational, artistic, serene, trendy, and relatable

Brand Values

• •Self-Expression and Individuality
• •Connection to Nature
• •Wanderlust and Exploration
• •Artisanship and Uniqueness
• •Sustainability and Ethical Practices

Best Practices

• •Lead with the 'Why': Always start with the inspiration or the story behind the piece or collection. This reinforces the brand's core value of creating meaningful jewelry.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and transport the audience to the places that inspire the brand. Words like 'sun-drenched,' 'crystal clear,' and 'whispers of the sea' are on-brand.
• •Maintain a Balance Between Aspirational and Relatable: While the overarching tone is aspirational, especially on the website and Instagram, don't be afraid to be more down-to-earth on platforms like TikTok. The key is to ensure the core brand values still shine through.
• •Consistently Weave in Keywords: Regularly use terms like 'handcrafted,' 'wanderlust,' 'story,' 'journey,' and 'nature-inspired' across all platforms to solidify brand identity and improve SEO.
• •Let the Founder's Voice Be Heard: Periodically share the founder's personal stories and inspirations. This adds a layer of authenticity and strengthens the connection between the brand and its customers.

Social Perception

The public perception of ZM Collections appears to be that of a niche, artisan jewelry brand with a strong and authentic story. It is seen as a brand for individuals who value unique, meaningful jewelry over mass-produced items. The founder's background as an artist adds to the brand's credibility and perceived authenticity. The brand's charitable initiatives, such as supporting the Baheya Foundation and Palestinian aid, are likely to be viewed positively by a segment of consumers who prioritize social responsibility.

Copy Examples

• •Inspired by the sun-drenched coasts of the Mediterranean, our new collection is a love letter to the sea. Each piece is handcrafted to capture the essence of a summer that never ends. Wear a memory. #ZMCollections #SeasideStories #HandmadeJewelry
• •Your travels leave a mark on your soul. Let our jewelry be the beautiful reminder. Inspired by adventures near and far, each ZM Collections piece is a story waiting to be worn. Where will you take yours? #Wanderlust #JewelryWithAStory #TravelInspired
• •(Upbeat, trending music) From my morning coffee to a sunset stroll, my favorite ZM piece is with me through it all. It's more than just an accessory; it's a part of my story. ✨ #MyZMStory #EverydayMagic #JewelryLover
• •The 'Coral Bloom' necklace is an ode to the intricate beauty of the ocean's gardens. Cast in recycled brass and dipped in 18k gold, this piece is a testament to the elegance found in imperfection. Let it be a symbol of your own resilience and unique beauty.
• •This weekend, we're celebrating the spirit of exploration. Enjoy 15% off our entire 'Wanderer' collection and find the piece that speaks to your inner adventurer. Your next story is waiting. #ExploreMore #ZMCollections