Brand Tone

Artisanal & Passionate, Elegant & Refined, Personal & Heartfelt, Whimsical & Unique, Appreciative of Imperfection

Brand Values

• •Craftsmanship & Quality
• •Artistry & Uniqueness
• •Passion & Love
• •Connection & Shared Joy
• •Tradition & Modernity
• •Eco-consciousness

Best Practices

• •Tell Your Story Consistently: Always weave in the narrative of Zlatina and Tsvetomir, their passion, and the handmade process. This personal touch is a strong differentiator.
• •Use Evocative and Sensory Language: Employ words that convey elegance, delicacy, artistry, and the tactile experience of holding porcelain (e.g., "delicate feel," "sculptural form," "golden warmth").
• •Highlight Uniqueness and Small-Batch Production: Emphasize that each item is handcrafted and may have slight, beautiful variations, reinforcing its exclusivity and artistic value.
• •Speak Directly and Warmly to the Customer: Use "you" and "your" to create a direct connection. Express gratitude and share the joy of their craft reaching homes around the world.
• •Maintain Visual Consistency: Ensure that the copywriting tone is reflected in the photography and overall visual presentation – elegant, clean, and showcasing the beauty of the handmade items. This synergy reinforces the brand message.

Social Perception

Highly Positive, Seen as Special & Gift-Worthy, Appreciation for Handmade Quality, Innovative & Charming, Trusted Small Business

Copy Examples

• •Headline: Where Clay Meets Heart. Body: Each Zlatna Porcelain piece begins as a whisper of inspiration, handcrafted with passion by Zlatina and Tsvetomir. Discover tableware that doesn't just serve meals, but shares stories. Yours is waiting.
• •Headline: Elegance, Shaped by Hand, Touched by Gold. Body: Experience the delicate touch of true porcelain, adorned with genuine 24k gold lustre. Our small-batch collections bring a refined beauty to your home, making every day feel like a special occasion.
• •Headline: More Than a Mug, It's a Morning Ritual Reimagined. Body: From our studio in Bulgaria to your hands, each curve and detail of your Zlatna mug is a testament to love and artistry. Feel the warmth, cherish the uniqueness. Because life's too short for ordinary.
• •Headline: The Art of Delightful Imperfection. Body: At Zlatna Porcelain, we celebrate the 'fingerprints of the maker.' Our handcrafted items embrace the slight variations that make each piece truly one-of-a-kind – a unique story whispered in porcelain, just for you.
• •Headline: Bringing Whimsy to Your Table, Crafted with Love. Body: Discover our playful porcelain milk cartons and uniquely shaped vases – because who says everyday essentials can't be exquisite art? Hand-painted and full of heart, from our hands to your home.